Mirzam: Monsters Collection

Backbone Branding

Backbone Branding is an independent branding agency in Armenia. Since 2009 it has been creating brand identity and visual communication, including naming, logo, packaging design, and brand concepts. The most exciting sphere for us is HoReCa, and we eager to create specific and exclusive innovative design solutions for each and every project. In just 11 years of existence, we have received about 70 awards from the leading and most renowned design competitions around the world, such as the Pentawards, Marking Awards, the Dieline, A’Design, etc. Moreover, Backbone Branding holds the title of the “Agency of the Year 2019 and 2020” by London-based prestigious packaging design competition Pentawards. We are the only company in the history of Pentawards to gain this title for 2 consecutive years. Moreover, we are ranked #8 on the competition’s all-time Top winners list - among the greatest and strongest design agencies of the world. Our works are being published in books and magazines globally. The secret of Backbone is its devoted team of illustrators, graphic designers, researchers, and analysts, who put indescribable effort and enthusiasm to create masterpieces in the design sphere, which is being appreciated worldwide. The founder and Creative Director of Backbone Branding, Stepan Azaryan is a member of the jury panel of numerous well-known awards, such as the Marking Awards, the Pentawards, and D&AD Awards. He always considers humility - the best guarantee of success, finds inspiration in Nature, and his core principle of creation is minimalism and functionality.