7UP Vintage Pack 2018
7UP Vintage Pack 2018 Beverage Packaging by PepsiCo Design & Innovation is a winner of the 2019 Silver A' Design Award in Packaging Design.
7UP Vintage Pack 2018 is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.
Explore This Amazing Work7UP Vintage Pack 2018 Beverage Packaging
The 7UP vintage cans, available outside the US, were created in collaboration with artists worldwide. The challenge was to extend the brand’s 2018 refresh and drive incremental sales, so the vintage pack program was developed to highlight 7UP’s quirky legacy. 7UP has always celebrated individuality and non-conformity in its own way. Referencing its history, the team created a visually rich and engaging platform. Each piece of artwork was inspired by the people, culture, and aesthetic of 7UP over the decades. Fido Dido is a trademark of Fido Dido Inc., used with permission. All rights reserved.
Featured Design
7UP Vintage Pack 2018 by PepsiCo Design & Innovation
Core Functionality
Beverage Packaging
Accolades
Packaging Design Award Winner in 2019.
Silver Winner
7UP Vintage Pack 2018 Beverage Packaging
7UP Vintage Pack 2018 is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. 7UP Vintage Pack 2018 is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. 7UP Vintage Pack 2018 is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.
Winner Client
PepsiCo
At PepsiCo Design, we are crazy enough to think we can inspire the future - of our brands, of our company, of our society. We firmly believe design and design thinking are significant catalysts of innovation and therefore of growth to power our global brands. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
Winner Brand
PepsiCo Design & Innovation
PepsiCo is one of the world's leading food and beverage companies with over $65 billion in net revenue in 2012 and a global portfolio of diverse and beloved brands.
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7UP Vintage Pack 2018 Beverage PackagingResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing 7UP Vintage Pack 2018 as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the 7UP Vintage Pack 2018 Beverage Packaging's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to 7UP Vintage Pack 2018 at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning 7UP Vintage Pack 2018 Beverage Packaging.
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PepsiCo
"7UP Vintage Pack 2018 Beverage Packaging" - Silver A' Design Award Winner
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