IMAG!NE Snacks
IMAG!NE Snacks Packaging by PepsiCo Design & Innovation is a winner of the 2019 Silver A' Design Award in Packaging Design.
IMAG!NE Snacks is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.
Explore This Amazing WorkIMAG!NE Snacks Packaging
IMAG!NE is all about re-thinking snack foods and re-imagining snack time. IMAG!NE carries a playful and spontaneous aesthetic reminiscent of elementary school crafting and creativity. All the visual elements were built from construction paper and scissors, including a full typeface. The lettering and layouts were all done by hand for the packaging, display cases, website and other brand materials. The branding even extends to the shipping boxes that offer opportunities for kids to let their imaginations run wild and create new worlds out of cardboard.
Featured Design
IMAG!NE Snacks by PepsiCo Design & Innovation
Core Functionality
Packaging
Accolades
Packaging Design Award Winner in 2019.
Silver Winner
IMAG!NE Snacks Packaging
IMAG!NE Snacks is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. IMAG!NE Snacks is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. IMAG!NE Snacks is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.
Winner Client
PepsiCo
At PepsiCo Design, we are crazy enough to think we can inspire the future - of our brands, of our company, of our society. We firmly believe design and design thinking are significant catalysts of innovation and therefore of growth to power our global brands. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
Winner Brand
PepsiCo Design & Innovation
PepsiCo is one of the world's leading food and beverage companies with over $65 billion in net revenue in 2012 and a global portfolio of diverse and beloved brands.
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Discover in-depth story of the IMAG!NE Snacks, a Packaging designed by the highly esteemed PepsiCo Design & Innovation, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Packaging now.
IMAG!NE Snacks PackagingResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing IMAG!NE Snacks as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the IMAG!NE Snacks Packaging's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to IMAG!NE Snacks at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning IMAG!NE Snacks Packaging.
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PepsiCo
"IMAG!NE Snacks Packaging" - Silver A' Design Award Winner
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