Saib Intimate Cosmetic
Saib Intimate Cosmetic Brand Identity System by Saib & Co. is a winner of the 2019 Golden A' Design Award in Graphics, Illustration and Visual Communication Design.
Saib Intimate Cosmetic is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs.
Explore This Amazing WorkSaib Intimate Cosmetic Brand Identity System
Launched in South Korea, a society remaining surprisingly patriarchal and conservative, a sexual wellness brand SAIB was initiated to tackle the entrenched cultural taboos around female sexuality. The brand "SAIB" is an inversion of the word "BIAS", signaling an overturning of the gender bias. To destigmatize negative perceptions around women exercising sexual agency, SAIB products—condom, lubricant, and cleansing wipe—are designed to resemble cosmetic brands, so that women feel comfortable and proud to carry and use them without any shame or stigma.
Featured Design
Saib Intimate Cosmetic by Saib & Co.
Core Functionality
Brand Identity System
Accolades
Graphics, Illustration and Visual Communication Design Award Winner in 2019.
Golden Winner
Saib Intimate Cosmetic Brand Identity System
Saib Intimate Cosmetic is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Saib Intimate Cosmetic is expected to be a praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Saib Intimate Cosmetic creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Winner Designer
Saib & Co.
Launched in South Korea, a society that remains surprisingly patriarchal and conservative, SAIB & Co. was initiated to tackle the entrenched cultural taboos around female sexuality. The brand name SAIB is an inversion of the word BIAS, signaling an overturning of the gender bias. In attempts to defy the male-dominant image promoted by current sexual wellness products in the market and to destigmatize negative perceptions around women exercising sexual agency, SAIB products are designed to resemble cosmetic brands, with a bright and positive tone, so that women feel comfortable to carry them without any shame or stigma.
View Winner ProfileWinner Client
SAIB & Co.
Launched in South Korea, a society that remains surprisingly patriarchal and conservative, sexual wellness brand SAIB (/seɪv/) aims to tackle the entrenched cultural taboos around female sexuality. SAIB is an inversion of the word BIAS, signaling an overturning of the gender bias. Almost every condom brand on the South Korean market is designed solely for male consumers, and their arousing branding and packaging, with a masculine tonality, completely push women further away. SAIB products are designed to resemble cosmetic brands so that women feel comfortable and proud to carry them without any shame or stigma.
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Saib Intimate Cosmetic Brand Identity SystemResources for Journalists
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Press Releases
Read the official press release announcing Saib Intimate Cosmetic as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Saib Intimate Cosmetic Brand Identity System's unique features, innovation, and impact.
Media Showcase
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SAIB & Co.
"Saib Intimate Cosmetic Brand Identity System" - Golden A' Design Award Winner
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