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YM Coffee Project

YM Coffee Project Brand Identity by BumSeok Hong is a winner of the 2019 Iron A' Design Award in Graphics, Illustration and Visual Communication Design.

YM Coffee Project is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.

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YM Coffee Project Brand Identity by BumSeok Hong Iron Graphics, Illustration and Visual Communication Design Award Winner 2019

YM Coffee Project Brand Identity

This brand’s visual identity captures the name YM, the mood of the YM Coffee Project in a mark that is welcoming, cozy and comfortable like home and also reminiscent of coffee dripper. YM's brand visual identity is composed of a limited set of elements, showing that expertise of coffee in terms of product and providing warmth like home in terms of service. Set in YM Coffee Project : YM Coffee House, YM Roasting Factory and more, the identity evokes the alignment of the Project.

YM Coffee Project Brand Identity by BumSeok Hong Iron Graphics, Illustration and Visual Communication Design Award Winner 2019
Iron Graphics, Illustration and Visual Communication Design Award Winner 2019 YM Coffee Project Brand Identity
YM Coffee Project designed by BumSeok Hong
YM Coffee Project - Iron Graphics, Illustration and Visual Communication Design Award Winner
BumSeok Hong's YM Coffee Project Brand Identity
Iron Graphics, Illustration and Visual Communication Design Award Winner 2019 YM Coffee Project Brand Identity
YM Coffee Project designed by BumSeok Hong
YM Coffee Project - Iron Graphics, Illustration and Visual Communication Design Award Winner
BumSeok Hong's YM Coffee Project Brand Identity

Featured Design

YM Coffee Project by BumSeok Hong

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Brand Identity


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Iron Winner

YM Coffee Project Brand Identity

YM Coffee Project is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. YM Coffee Project is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. YM Coffee Project is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.


Winner Designer

BumSeok Hong

BumSeok Hong

Bumseok Hong is a brand designer based on graphic and motiongraphics but also take a picture and film. He uses a lot of tools and media to mix up. He thinks that all the brands has a different character. So he uses multiple media to express themselves in a proper way. He doesn’t like to build a new concept just for cover the past one, especially in case of local brand. He pursues the best way of storytelling and time has stories. So he prefers branding that keeps the history and heritage of the brand and changes it in the better direction. He makes not only the brand’s outfit but also inside philosophy. That’s why he’s called by creative director.

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Winner Client

studio Lad

studio Lad

studio Lad is the creative design consultancy based in Seoul, Korea. We work on graphics and identity, motion graphics, packaging, advertising and communications. All of us are designers, and we also have a wide range of work because we can shoot videos and photographs as well. We can give you the solutions about Branding, Design, Motion Graphics, etc. Especially, when it comes to Brand Identity, we will be very helpful. In addition to creating your brand identity, we can also help with wayfinding, motion graphics, film, and packaging.


YM Coffee Project Brand Identity by BumSeok Hong Iron Graphics, Illustration and Visual Communication Design Award Winner 2019

Read The Inside Story

Discover in-depth story of the YM Coffee Project, a Brand Identity designed by the highly esteemed BumSeok Hong, awarded with the very prestigious A' Graphics, Illustration and Visual Communication Design Award. Explore more about the intricate details and the story behind this unique Brand Identity now.

YM Coffee Project Brand Identity

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Press Kit Downloads

Download the comprehensive press kit for YM Coffee Project, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning YM Coffee Project Brand Identity.

Press Releases

Read the official press release announcing YM Coffee Project as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the YM Coffee Project Brand Identity's unique features, innovation, and impact.

Media Showcase

Explore the media showcase dedicated to YM Coffee Project at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning YM Coffee Project Brand Identity.


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studio Lad, the brand behind BumSeok Hong's award-winning work YM Coffee Project Brand Identity, exemplifies the success that graphics, illustration and visual communication design brands can achieve through the A' Design Award. By winning the Iron A' Design Award, studio Lad has demonstrated its commitment to good design, innovation, and creative excellence.
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"YM Coffee Project Brand Identity" - Iron A' Design Award Winner


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