Leyenda
Leyenda Wine Packaging by Ximena Ureta is a winner of the 2019 Silver A' Design Award in Packaging Design.
Leyenda is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.
Explore This Amazing WorkLeyenda Wine Packaging
Leyenda is the iconic wine of Casillero del Diablo, a brand that is part of the most emblematic wines of the Concha y Toro vineyard. The roots of Leyenda stretch to Pirque, in the heart of the Maipo Valley, where the famous legend of Casillero del Diablo began more than 130 years ago. Two-decade-old vines grow on those stony soils, which every year in mid-April yield high quality Cabernet Sauvignon grapes. These are harvested manually to ensure their total integrity each season.
Featured Design
Leyenda by Ximena Ureta
Core Functionality
Wine Packaging
Accolades
Packaging Design Award Winner in 2019.
Silver Winner
Leyenda Wine Packaging
Leyenda is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Leyenda is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Leyenda is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.
Winner Designer
Ximena Ureta
She is a designer who can harmonically communicate, with an artistic and aesthetic sense, while meeting the strategic objective of her clients.
View Winner ProfileWinner Client
Concha y Toro
Founded in 1883, Viña Concha y Toro is Latin America’s leading producer and occupies an outstanding position among the world’s most important wine companies, currently exporting to 140 countries worldwide. Uniquely, it owns around 11,300 hectares of prime vineyards in Chile, Argentina and United States. The Concha y Toro Group comprises a wide range of successful brands from the top of the range Don Melchor and Almaviva to the flagship brand Casillero del Diablo, in addition to Trivento brand from Argentina and Fetzer from California. The Company has 3,169 employees and is headquartered in Santiago, Chile. Marcelo Papa, winemaker and technical director for Concha y Toro, was named Winemaker of the Year by Tim Atkin MW in his Chile 2019 Special Report. After more than 20 years of experience as the lead winemaker for renowned brands such as Casillero del Diablo, at the end of 2017, Marcelo Papa took on the role of Technical Director for the Concha y Toro winemaking area. His successful career has earned him several accolades, and his high-scoring wines are proof of his ability to make wines with great personality and sense of origin. The award given by Tim Atkin highlights Marcelo Papa’s professional work and reaffirms his dedication and commitment to producing wines that reflect Chile’s diverse terroirs.
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Leyenda Wine PackagingResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Leyenda as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Leyenda Wine Packaging's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Leyenda at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Leyenda Wine Packaging.
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Concha y Toro
"Leyenda Wine Packaging" - Silver A' Design Award Winner
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