Pepsi x 7Up Chinese New Year LTO Cans
Pepsi x 7Up Chinese New Year LTO Cans Brand Packaging by PepsiCo Design & Innovation is a winner of the 2018 Golden A' Design Award in Food, Beverage and Culinary Arts Design.
Pepsi x 7Up Chinese New Year LTO Cans is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs.
Explore This Amazing WorkPepsi x 7Up Chinese New Year LTO Cans Brand Packaging
The Pepsi x 7UP Chinese New Year LTO Cans feature a creative direction that features pop art illustrations and contrasts fluid and rigid shapes, depicting iconic visual elements that are unique to this celebration. These symbols - plum blossoms, fish, lanterns, firecrackers - are concealed within the beautiful, decorative pattern. The story behind the design unfurls as the consumer discovers symbol after symbol.
Featured Design
Pepsi x 7Up Chinese New Year LTO Cans by PepsiCo Design & Innovation
Core Functionality
Brand Packaging
Accolades
Food, Beverage and Culinary Arts Design Award Winner in 2018.
Golden Winner
Pepsi x 7Up Chinese New Year LTO Cans Brand Packaging
Pepsi x 7Up Chinese New Year LTO Cans is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Pepsi x 7Up Chinese New Year LTO Cans is expected to be a praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Pepsi x 7Up Chinese New Year LTO Cans creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Winner Brand
PepsiCo Design & Innovation
PepsiCo is one of the world's leading food and beverage companies with over $65 billion in net revenue in 2012 and a global portfolio of diverse and beloved brands.
View Brand ProfileRead The Inside Story
Discover in-depth story of the Pepsi x 7Up Chinese New Year LTO Cans, a Brand Packaging designed by the highly esteemed PepsiCo Design & Innovation, awarded with the very prestigious A' Food, Beverage and Culinary Arts Design Award. Explore more about the intricate details and the story behind this unique Brand Packaging now.
Pepsi x 7Up Chinese New Year LTO Cans Brand PackagingResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Pepsi x 7Up Chinese New Year LTO Cans as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Pepsi x 7Up Chinese New Year LTO Cans Brand Packaging's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Pepsi x 7Up Chinese New Year LTO Cans at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Pepsi x 7Up Chinese New Year LTO Cans Brand Packaging.
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PepsiCo Design & Innovation
"Pepsi x 7Up Chinese New Year LTO Cans Brand Packaging" - Golden A' Design Award Winner
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