The Season of Gifting
The Season of Gifting Red Packets by Ruth Chao is a winner of the 2018 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design.
The Season of Gifting is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkThe Season of Gifting Red Packets
The design concept stems from the traditional Chinese belief that "Great things come in pairs", hence in the gift box are two sets of red packets, corresponding to the duality of Couplets. 5 sets of graphics, with elaborate brushstrokes, are used to represent the most beautiful wishes, including: Flower and Fish for prosperity, Tangerine of luck, House for home life, Rooster (zodiac) for courage and confidence. Greetings are expressed in the old traditional 'stamp' character arrangement.
Featured Design
The Season of Gifting by Ruth Chao
Core Functionality
Red Packets
Accolades
Graphics, Illustration and Visual Communication Design Award Winner in 2018.
Bronze Winner
The Season of Gifting Red Packets
The Season of Gifting is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. The Season of Gifting is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. The Season of Gifting splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Client
Indicube
Founded in 2014, INDICUBE has served more than thirty clients across twelve industries in ten countries, and has won seven international awards in 2016 and 2017, including the Red Dot Award, International Design Award and Graphis Awards etc. The INDICUBE team first began working with Estée Lauder’s APAC team to deliver key visual developments for the VIP CRM campaigns in China. It has since then opened doors to many opportunities, with a focus on lifestyle brands including notable companies in Hong Kong and around the globe, such as New World Development, Mandarin Oriental, Henderson Land, Hong Kong Jockey Club, Buzz Concepts Group, Lily and Bloom, Hypebeast, Mr Porter and more.
Winner Brand
Ruth Chao
Ruth Chao is a creative director & designer, who in recent years has won 10 international awards and worked with clients spanning 11 industries and 9 countries, including Estée Lauder, Mr Porter, Hypebeast, Tod's, MGM, Mandarin Oriental and more
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Discover in-depth story of the The Season of Gifting, a Red Packets designed by the highly esteemed Ruth Chao, awarded with the very prestigious A' Graphics, Illustration and Visual Communication Design Award. Explore more about the intricate details and the story behind this unique Red Packets now.
The Season of Gifting Red PacketsResources for Journalists
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Read the official press release announcing The Season of Gifting as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the The Season of Gifting Red Packets's unique features, innovation, and impact.
Media Showcase
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Indicube
"The Season of Gifting Red Packets" - Bronze A' Design Award Winner
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