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Glowing Neon Story

Glowing Neon Story Campaign Visual Identity by Heung Kwan Kei is a winner of the 2018 Iron A' Design Award in Advertising, Marketing and Communication Design.

Glowing Neon Story is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.

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Glowing Neon Story Campaign Visual Identity by Heung Kwan Kei Iron Advertising, Marketing and Communication Design Award Winner 2018

Glowing Neon Story Campaign Visual Identity

Among Hong Kong signages, neon sign is the most interesting and iconic piece of local history. Nowadays, neon signs are disappearing and most of the people overlook these. Glowing Neon Story is an experienced campaign that Hongkongers experience a visual culture of neon signs from neon light industry and local city, it celebrates unique aesthetics and human touch by exploring, appreciating and recording neon signs.

Glowing Neon Story Campaign Visual Identity by Heung Kwan Kei Iron Advertising, Marketing and Communication Design Award Winner 2018
Iron Advertising, Marketing and Communication Design Award Winner 2018 Glowing Neon Story Campaign Visual Identity
Glowing Neon Story designed by Heung Kwan Kei
Glowing Neon Story - Iron Advertising, Marketing and Communication Design Award Winner
Heung Kwan Kei's Glowing Neon Story Campaign Visual Identity
Iron Advertising, Marketing and Communication Design Award Winner 2018 Glowing Neon Story Campaign Visual Identity
Glowing Neon Story designed by Heung Kwan Kei
Glowing Neon Story - Iron Advertising, Marketing and Communication Design Award Winner
Heung Kwan Kei's Glowing Neon Story Campaign Visual Identity

Featured Design

Glowing Neon Story by Heung Kwan Kei

Core Functionality

Campaign Visual Identity


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Iron Winner

Glowing Neon Story Campaign Visual Identity

Glowing Neon Story is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Glowing Neon Story is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Glowing Neon Story is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.


Winner Designer

Heung Kwan Kei

Kwan-Kei Heung (Jiupei Heung) completed his B.A. degree in visual communication design and higher diploma in multimedia design and technology from The Hong Kong Polytechnic University. Jiupei believes good design can impact people and society, he thus brings design to the society by celebrating local cultures and craftsmanship. He also brought local cultural concerns and aesthetic sensitivity in illustration and graphic design.

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Winner Client

M+ Muesum

M+ Muesum

A cornerstone of the ambitious West Kowloon Cultural District Project, M+ is Hong Kong’s new museum for visual culture, encompassing 20th and 21st - century art, design and architecture, and moving image from Hong Kong, China, Asia and beyond. From its vantage point in one of the world’s most dynamic regions, M+ will document the past, inform the present and contribute to the future of visual culture within an ever more interconnected global landscape. The museum will take an inter-disciplinary approach that both challenges and respects existing boundaries, while creating a meeting point for a diversity of perspectives, narratives and audiences. Since 2012, M+ has been presenting diverse public programmes and exhibitions, and is building a permanent collection, in the run-up to the scheduled 2019 opening of the museum building designed by Herzog & de Meuron with TFP Farrells and Ove Arup & Partners HK.


Glowing Neon Story Campaign Visual Identity by Heung Kwan Kei Iron Advertising, Marketing and Communication Design Award Winner 2018

Read The Inside Story

Discover in-depth story of the Glowing Neon Story, a Campaign Visual Identity designed by the highly esteemed Heung Kwan Kei, awarded with the very prestigious A' Advertising, Marketing and Communication Design Award. Explore more about the intricate details and the story behind this unique Campaign Visual Identity now.

Glowing Neon Story Campaign Visual Identity

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Press Kit Downloads

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Read the official press release announcing Glowing Neon Story as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Glowing Neon Story Campaign Visual Identity's unique features, innovation, and impact.

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Explore the media showcase dedicated to Glowing Neon Story at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Glowing Neon Story Campaign Visual Identity.


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M+ Muesum, the brand behind Heung Kwan Kei's award-winning work Glowing Neon Story Campaign Visual Identity, exemplifies the success that advertising, marketing and communication design brands can achieve through the A' Design Award. By winning the Iron A' Design Award, M+ Muesum has demonstrated its commitment to good design, innovation, and creative excellence.
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"Glowing Neon Story Campaign Visual Identity" - Iron A' Design Award Winner


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