B-U
B-U Campaign and Branding Design by Yu Feng is a winner of the 2017 Silver A' Design Award in Graphics, Illustration and Visual Communication Design.
B-U is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.
Explore This Amazing WorkB-U Campaign and Branding Design
B-U is an awareness campaign composed by logo, posters, mail-outs, banner, and website. Created by Yu Feng, the concept is to encourage people to follow their own style by empowering individualities. The project utilizes a system based on remixing and collaging pieces together, referencing what is unique about each one of us. For example on the B-U logo the U will change randomly between 5 different 'U'. On the booklet, the design lets people create their own version of the U by flipping pages, etc. Yu approaches a modern design which unites to one concept - Your Personality, Your Style.
Featured Design
B-U by Yu Feng
Core Functionality
Campaign and Branding Design
Accolades
Graphics, Illustration and Visual Communication Design Award Winner in 2017.
Silver Winner
B-U Campaign and Branding Design
B-U is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. B-U is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. B-U is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.
Winner Designer
Yu Feng
Yu is a designer by passion and profession. After she graduated from the Master degree of Communication Design, Pratt Institute in December 2013, She worked as a Junior Art Director in Baron & Baron, New York. From October 2016, she started her new career in Estée Lauder as Senior Designer. Her work spans the fields of fashion, beauty, publication and property development, such as DIOR, GUCCI Beauty, BALLY, MYLA London, PUBLIC Hotel, Tory Burch Perfume. I’m specializing in branding, art direction, editorial concept.
View Winner ProfileWinner Client
Yu Feng
Project B-U is created by Yu Feng, the concept is to encourage people to follow their own style by empowering individualities. The designer started this idea when she was studying the last year of master degree at Pratt Institute. There was a class mission about designing a campaign to change or improve the audiences awareness. Yu chose the topic about fashion that tries to teach young people cloths and materialistic are not the most important thing. She started a campaign system that includes logo design, posters, mail-out items, digital banner to web design, every element is trying to engage the audience to discover their own unique side. The project finished by the end of December 2016.
Read The Inside Story
Discover in-depth story of the B-U , a Campaign and Branding Design designed by the highly esteemed Yu Feng, awarded with the very prestigious A' Graphics, Illustration and Visual Communication Design Award. Explore more about the intricate details and the story behind this unique Campaign and Branding Design now.
B-U Campaign and Branding DesignResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing B-U as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the B-U Campaign and Branding Design's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to B-U at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning B-U Campaign and Branding Design.
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Yu Feng
"B-U Campaign and Branding Design" - Silver A' Design Award Winner
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