The Camo Collective
The Camo Collective Marketing by PepsiCo Creator is a winner of the 2017 Golden A' Design Award in Advertising, Marketing and Communication Design.
The Camo Collective is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs.
Explore This Amazing WorkThe Camo Collective Marketing
To promote Camo Out, Dew’s wearable tech line with VFILES & PepsiCo Creator, the brand launched an experience titled “The Camo Collective.” Inside, guests saw the evolution of camo through art from its original function for concealment to a tool to express style. Also inside was a first-of-its-kind interactive augmented reality ‘CamoFlector,’ that used mirrors equipped with hologram-AR technology to be virtually outfitted with the Camo Out patterns and immersed into a virtual music video.
Featured Design
The Camo Collective by PepsiCo Creator
Core Functionality
Marketing
Accolades
Advertising, Marketing and Communication Design Award Winner in 2017.
Golden Winner
The Camo Collective Marketing
The Camo Collective is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. The Camo Collective is expected to be a praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. The Camo Collective creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Winner Client
PepsiCo Creator
PepsiCo Creator is an (internal) catalyst group (within North America Beverages Marketing) on a mission to explore the edges of culture and co-create innovative experiences.
Read The Inside Story
Discover in-depth story of the The Camo Collective , a Marketing designed by the highly esteemed PepsiCo Creator, awarded with the very prestigious A' Advertising, Marketing and Communication Design Award. Explore more about the intricate details and the story behind this unique Marketing now.
The Camo Collective MarketingResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing The Camo Collective as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the The Camo Collective Marketing's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to The Camo Collective at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning The Camo Collective Marketing.
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PepsiCo Creator
"The Camo Collective Marketing" - Golden A' Design Award Winner
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