Hoffmann & Novague R200

Petr Novague

THE DESIGN PROCESS IS ALWAYS THE SAME The client comes with input that forms the definition of his needs and requests. We can also generalise that it is a fact that the aim is also sell more products and make more money. Clients request several of assignments in one. He usually wants to replace the current product with a newer, more progressive, better functioning product with a more modern look. Or he wants to come up with a brand new product (eg, his firm has specialized in other segments and wants to expand their scope). Or the client has the technology and wants to give the designer space and time to design anything for the use of these technologies. On every product thus, the manufacturer can present all the possibilities and thus gain a competitive advantage through the design. Design is dependent on the designer, his talent, but also largely on the client in having the courage to choose the correct design to give the designer the space for creative thought to flourish. This always begins with a thorough market analysis, the selection of the aspects of the future design and their quality. There follows on from there the finding of the nature of the product, its essence, and to which principles it will be built. Then comes the sketching, the research, emotional stress... After this comes a period of 3D modeling, transforming the expression to an actual shape. Then comes the definition of materials, colours and the definition of the manufacturing process. He then forms a prototype and begins testing. And then process ends with the setting of serial production and errors incurred for testing and prototyping.