Nutty Buddy Flex Athletic Cup
Nutty Buddy Flex Athletic Cup Male Genital Athletic Protection Cup by Dosun Shin and Mark Littell is a winner of the 2017 Iron A' Design Award in Safety Clothing and Personal Protective Equipment Design.
Nutty Buddy Flex Athletic Cup is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkNutty Buddy Flex Athletic Cup Male Genital Athletic Protection Cup
The Nutty Buddy Flex is a redesign of the original athletic cup, with additional attention towards increasing comfort and protection. In response to customer feedback, the new Flex cup allows for a more comfortable fit for all types of body movements. The soft edges of the cup have been modified to better cushion the contact between the cup and the skin. The redesign also better absorbs impact, "protecting the boys" by distributing force to the pubic bone and soft tissues. The redesign maximizes comfort and effectiveness of the original design, creating a better quality product overall.
Featured Design
Nutty Buddy Flex Athletic Cup by Dosun Shin and Mark Littell
Core Functionality
Male Genital Athletic Protection Cup
Accolades
Safety Clothing and Personal Protective Equipment Design Award Winner in 2017.
Iron Winner
Nutty Buddy Flex Athletic Cup Male Genital Athletic Protection Cup
Nutty Buddy Flex Athletic Cup is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Nutty Buddy Flex Athletic Cup is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Nutty Buddy Flex Athletic Cup is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Designer
Dosun Shin and Mark Littell
Dosun Shin is a Professor of Industrial Design program in The Design School at Arizona State University in the U.S. He holds a BFA in Industrial Design and received a MFA degree in Industrial Design from the University of Illinois at Urbana-Champaign in August 2003. Prof. Shin started his design practice from 1999 working both in design consultancies and corporations. Since he arrived at ASU in 2004, he has continued to grow as a design practitioner, researcher, and educator in the discipline of Industrial Design to drive new product innovation through transdisciplinary collaborations. The research Professor Shin has undertaken at Arizona State University is informed by his professional experience and expertise in the area of product design and development. His research activities center on the “humanization of technology”, which seeks to examine current or emerging technologies for responsible product applications with a focus on users who often have been overlooked by the marketplace. He teaches senior and graduate Industrial Design studios, CAD (Computer-aided-design) courses, and digital design technologies. He has published 45 peer-reviewed articles and received 17 research grants from U.S government agencies, universities, and industries since he arrived at ASU in 2004. He is also the winner of 25 design awards and holds 4 U.S patents.
View Winner ProfileWinner Client
Battle Sports Science
Mark Alan Littell (born January 17, 1953), a former professional baseball player who pitched in the Major Leagues from 1973 to 1982 for the Kansas City Royals and St. Louis Cardinals, was the first client, and this design was initially made for him. Then, the product design was licensed to Battle Sports Science, the leading provider of youth/adult performance football gear, gloves, apparel and protective gear.
Read The Inside Story
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Nutty Buddy Flex Athletic Cup Male Genital Athletic Protection CupResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Nutty Buddy Flex Athletic Cup as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Nutty Buddy Flex Athletic Cup Male Genital Athletic Protection Cup's unique features, innovation, and impact.
Media Showcase
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Battle Sports Science
"Nutty Buddy Flex Athletic Cup Male Genital Athletic Protection Cup" - Iron A' Design Award Winner
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