MiLLi SECOND
MiLLi SECOND Reel by Hidebumi Yamaguchi is a winner of the 2017 Golden A' Design Award in Prosumer Products and Workshop Equipment Design.
MiLLi SECOND is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs.
Explore This Amazing WorkMiLLi SECOND Reel
The body of "MiLLiSECOND reel" has been made in the processing of aluminum shaving. When you had a center of the body with edged form, you can feel the hollow that just fit your fingers because it is a process unique to shaving. In addition, there are 3 holes at the outside that you can put your neck strap, card case & etc. The line is using the organic fiber that high level strength elastic modulus (hanging weight limit is about 40 grams)
Featured Design
MiLLi SECOND by Hidebumi Yamaguchi
Core Functionality
Reel
Accolades
Prosumer Products and Workshop Equipment Design Award Winner in 2017.
Golden Winner
MiLLi SECOND Reel
MiLLi SECOND is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. MiLLi SECOND is expected to be a praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. MiLLi SECOND creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Winner Client
Takeda Inc.
“Millisecond” brand: Millisecond is 1 second block of the 1000 minutes, that means "a moment”. Sometimes “in a moment” we meet on the value that is appealing. For example, the sculptures that are appealing to the moment we just saw, the music that you will love the moment we just heard, the tool that you can experience the superior functionality at the moment you just touched. The something that the brand “MiLLiSECOND” aim is to provide such a “Valuable moment” in people’s lives. The brand logotype is also the notation of “minus 3 power of 10” representing 1/1000, it has used as it is. MiLLiSECOND is making up by the collaboration with Hidebumi Yamaguchi who is the product designer that activity base in Tokyo together with Takeda Inc. who is producing the metal processing business located in Tsubame, Niigata, Japan.
Read The Inside Story
Discover in-depth story of the MiLLi SECOND, a Reel designed by the highly esteemed Hidebumi Yamaguchi, awarded with the very prestigious A' Prosumer Products and Workshop Equipment Design Award. Explore more about the intricate details and the story behind this unique Reel now.
MiLLi SECOND ReelResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing MiLLi SECOND as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the MiLLi SECOND Reel's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to MiLLi SECOND at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning MiLLi SECOND Reel.
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Takeda Inc.
"MiLLi SECOND Reel" - Golden A' Design Award Winner
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