Nurture
Nurture Drinks packaging by Springetts Brand Design is a winner of the 2017 Silver A' Design Award in Packaging Design.
Nurture is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.
Explore This Amazing WorkNurture Drinks packaging
Using the insight that hidden sugar in drinks is seen as the devil as a starting point, a proposition around creating a ‘drink that cares’ was the initial thinking behind the brand's redesign. The image of a mother elephant protecting her calf became a powerful emotive metaphor for the brand and how it cares about children – this character was given the name ‘Firsty’. By making the trunk transform into the straw a fun feel was added to the pack. The overall watercolour illustrative style reinforced the natural goodness to the brand.
Featured Design
Nurture by Springetts Brand Design
Core Functionality
Drinks packaging
Accolades
Packaging Design Award Winner in 2017.
Silver Winner
Nurture Drinks packaging
Nurture is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Nurture is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Nurture is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.
Winner Designer
Springetts Brand Design
At Springetts we help our clients create and grow their brands through incisive strategic thinking and distinctive, engaging design solutions. The projects may vary in size and scope but our principles, and how we apply them, remain constant. What drives our thinking and enthusiasm on every project is a passion for making a positive difference to a brand’s success. Understanding our clients’ businesses and getting under the skin of consumers always provide us with the greatest insight into how a brand should communicate in a uniquely differentiated, impactful and engaging way.
View Winner ProfileWinner Client
Natural Immune Products
With three children of our own, we know how challenging it is for busy on-the-go families to stay hydrated and healthy. That’s why we created Nurture Fruity Water+ in a handy mess-free pouch! Just fruit juice, water and added goodness to support children’s immunity from the age of one-year-old.
Winner Brand
Springetts
We are an independent U.K. based design consultancy specializing in brand identity, corporate identity, packaging and strategic positioning.
View Brand ProfileRead The Inside Story
Discover in-depth story of the Nurture, a Drinks packaging designed by the highly esteemed Springetts Brand Design, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Drinks packaging now.
Nurture Drinks packagingResources for Journalists
Press Kit Downloads
Download the comprehensive press kit for Nurture, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning Nurture Drinks packaging.
Press Releases
Read the official press release announcing Nurture as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Nurture Drinks packaging's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Nurture at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Nurture Drinks packaging.
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Natural Immune Products
"Nurture Drinks packaging" - Silver A' Design Award Winner
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