Horosho!
Horosho! Shopping mall by Iq Architecture Studio is a winner of the 2017 Golden A' Design Award in Architecture, Building and Structure Design.
Horosho! is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs.
Explore This Amazing WorkHorosho! Shopping mall
Main design driver of the new shopping mall “Horosho!” in Moscow, is functionality. The goal was to fulfill the needs of tenants, to be friendly to visitors and pedestrians, meet client’s needs, be economically sensible and fast in construction, to be respectful to surrounding buildings and site in general and yet to combine all of that in single expressive gesture. The design provides and maximizes public areas, sunlight, provides wide array of dynamic lighting media solutions. As a result of a research an organic and dynamic shape was found which is able to answer all of these questions.
Featured Design
Horosho! by Iq Architecture Studio
Core Functionality
Shopping mall
Accolades
Architecture, Building and Structure Design Award Winner in 2017.
Golden Winner
Horosho! Shopping mall
Horosho! is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Horosho! is expected to be a praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Horosho! creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Winner Client
iq Architecture Studio
iq Architecture Studio was found in 2008 by Erik Valeev. “iq” in the name stands for “intersection” and “quality”. While architecture being a very multidisciplinary subject, studio’s focus is on intersecting the influences of as many disciplines as possible, trying to find best balance. High quality is the second important driver for studio’s general approach. Company’s array of work ranges from commercial public architecture, landscape and interior design to private projects. iq Architecture Studio is awarded numerous Russian and international awards including “International Property Awards”, “Zodchestvo”, “Arch Moscow”, “Zolotoye Sechenye”, etc.
Read The Inside Story
Discover in-depth story of the Horosho!, a Shopping mall designed by the highly esteemed Iq Architecture Studio, awarded with the very prestigious A' Architecture, Building and Structure Design Award. Explore more about the intricate details and the story behind this unique Shopping mall now.
Horosho! Shopping mallResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Horosho! as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Horosho! Shopping mall's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Horosho! at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Horosho! Shopping mall.
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iq Architecture Studio
"Horosho! Shopping mall" - Golden A' Design Award Winner
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