Float Rower
Float Rower Indoor Rowing Machine by LA Design is a winner of the 2017 Platinum A' Design Award in Sporting Goods, Fitness and Recreation Equipment Design.
Float Rower is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs.
Explore This Amazing WorkFloat Rower Indoor Rowing Machine
The world’s first rowing machine to simulate the experience of rowing on water. Float Rower pitches and rolls, responding to the many movements that the rower imparts. As it slides along the monorail, the resistance mechanism replicates the movement and feeling of the boat moving underneath the rower during the stroke. The user interface displays and records the inputs, leading to improved technique, strength, fitness and endurance.
Featured Design
Float Rower by LA Design
Core Functionality
Indoor Rowing Machine
Accolades
Sporting Goods, Fitness and Recreation Equipment Design Award Winner in 2017.
Platinum Winner
Float Rower Indoor Rowing Machine
Float Rower is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs. Platinum winners are marvels of creation, testaments to the limits of intellectual creativity, and demonstrate the unmatched professionalism and genius of their designers. These designs are expected to be the most renowned works that define the aesthetics of an era, contribute to the well-being of society, and push the boundaries of art, science, design, and technology. Float Rower exhibits a transcendent level of excellence and unequivocally makes the world a better place with its advantageous and worthwhile characteristics. Float Rower is a Platinum A' Design Award-winning work that triggers desires, inspires, excites, delights, and sparks great joy.
Winner Designer
LA Design
LA Design is one of the UK’s most respected and successful Industrial Design and Product Development consultancies. We continually develop our services and deliver brand led solutions that connect technology and business with people. LA Design is a well established Industrial Design and Product Development consultancy structured purposely for brand-led companies wanting to deliver successful products. Consisting of two directors and a total team of fourteen, including industrial designers, mechanical engineers, communication designer and modelmakers. LA has over 30 years experience spanning, innovation management, concept generation, product definition, production engineering, promotion and brand communication. Our projects demonstrate the impact that good design can have on business success, understanding design is a powerful competitive tool. LA Design covers many markets from Medical and Scientific through to Consumer Products. We have the knowledge and ability to harness design as a catalyst for new product development and brand support, in a way that delivers award winning solutions. Our success is reflected in our extensive client base, repeat business and numerous design awards.
View Winner ProfileWinner Client
Float Rower
Float Rower was founded by Anthony Hamilton who has a proven record in sports training development, in particular with motor racing. Anthony develops systematic approaches to physical activity preparation, leading to greater success and confidence building. His latest innovation is the Float Rower – a rowing machine that simulates the experience of rowing on water in order to deliver a more comprehensive workout and prepare the high-level rower more immersively for on-water competition.
Winner Brand
LA Design
LA Design is one of the UK’s most respected and successful Industrial Design and Product Development consultancies. We continually develop our services and deliver brand led solutions that connect technology and business with people.
View Brand ProfileRead The Inside Story
Discover in-depth story of the Float Rower, an Indoor Rowing Machine designed by the highly esteemed LA Design, awarded with the very prestigious A' Sporting Goods, Fitness and Recreation Equipment Design Award. Explore more about the intricate details and the story behind this unique Indoor Rowing Machine now.
Float Rower Indoor Rowing MachineResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Float Rower as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Float Rower Indoor Rowing Machine's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Float Rower at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Float Rower Indoor Rowing Machine.
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Float Rower
"Float Rower Indoor Rowing Machine" - Platinum A' Design Award Winner
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