The Dough
The Dough Shelf by Jie Luo is a winner of the 2017 Bronze A' Design Award in Furniture Design.
The Dough is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkThe Dough Shelf
It all begins with a cheap industry material called galvanized iron sheet. The unique way of adapting the flexibility and strength within the material creates a shelf that demonstrates the essential relationship between material and structure. Meanwhile when "warm" and "strong" wood is to support, and "cold" and "flexible" metal is to be touched, the material stereotype has been broken in this design.
Featured Design
The Dough by Jie Luo
Core Functionality
Shelf
Accolades
Furniture Design Award Winner in 2017.
Bronze Winner
The Dough Shelf
The Dough is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. The Dough is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. The Dough splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Jie Luo
Jie Luo is the Chinese who was born in a traditional Chinese family, and He's also the people who was cultivated by the international atmosphere. Jie was the student who learnt and trained industrial design in school, and He's also the profession who worked and practiced as a designer in architecture company. Jie is the person with strong sense of style and knowing what he like or not, and He's also the person who keeps open mind to suggestions which will bring his work and him to perfection. Jie holds the idea of changing people's life, and he's on the journey of achieving that little by little.
View Winner ProfileWinner Client
Jay Made
Jay Made is born in China, it rooted in the field of industrial design, and grew under the influence of architecture and landscape design. It is on the mission of creating positive impact on the world through crossover mind and outside-the-box thinking.
Read The Inside Story
Discover in-depth story of the The Dough, a Shelf designed by the highly esteemed Jie Luo, awarded with the very prestigious A' Furniture Design Award. Explore more about the intricate details and the story behind this unique Shelf now.
The Dough ShelfResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing The Dough as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the The Dough Shelf's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to The Dough at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning The Dough Shelf.
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Jay Made
"The Dough Shelf" - Bronze A' Design Award Winner
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