More Is Different
More Is Different Bookshelf by Yves-Marie Geffroy is a winner of the 2017 Bronze A' Design Award in Furniture Design.
More Is Different is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkMore Is Different Bookshelf
Conceived from a desire to propose a bookcase that cuts back on the use of raw materials, More is Different (M.I.D) echoes and combines the ancestral knowledge of carpentry with that of contemporary design. Yves-Marie Geffroy puts forward new meaning to the way a bookcase is used. The concept, that compromises neither function, aesthetics, resistance nor sustainability can be found in this timeless design and unexpected experiment.
Featured Design
More Is Different by Yves-Marie Geffroy
Core Functionality
Bookshelf
Accolades
Furniture Design Award Winner in 2017.
Bronze Winner
More Is Different Bookshelf
More Is Different is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. More Is Different is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. More Is Different splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Yves-Marie Geffroy
Graduating from the Poitiers school of Arts in France, Yves-Marie Geffroy established his own studio in 2006 having held the position of Artistic Director for different communications agencies in Paris (Publicis, TBWA, Carré Noir, EuroRSCG…) Whether in art, science, nature or human relationships, he concentrates on ‘that which gives life’, the rhythmic variations. For him design is everything but stagnant esthetics, it exists only as a function of our identity, ever moving, always plural. He varies both projects and techniques: from photography to baroque wallpaper, from writing and realisation of documentaries (‘A Sky in Hell’ 52 mins) and short films to creating brand identity, from supporting visual artists as well as writers and performers. In 2016 he created the range ‘More is Different’ the first installation of which is a bookshelf inspired by the structure of a roof.
View Winner ProfileWinner Client
Yves-Marie Geffroy
Graduating from the Poitiers school of Applied Arts in France, Yves-Marie Geffroy established his own studio in 2006 having held the position of Artistic Director for different communications agencies in Paris (Publicis, TBWA, Carré Noir, EuroRSCG…) Whether in art, science, nature or human relationships, he concentrates on ‘that which gives life’, the rhythmic variations. For him design is everything but stagnant esthetics, it exists only as a function of our identity, ever moving, always plural. By making this principle his own, he varies both projects and techniques: from photography to baroque wallpaper for Paris-Gang, from writing and the realisation of documentaries (‘A Sky in Hell’ 52 mins) and short films to creating brand identity, from supporting visual artists as well as writers and performers. In 2016 he created the range ‘More is Different’ the first installation of which is a bookshelf inspired by the structure of a roof.
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More Is Different BookshelfResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing More Is Different as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the More Is Different Bookshelf's unique features, innovation, and impact.
Media Showcase
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Yves-Marie Geffroy
"More Is Different Bookshelf" - Bronze A' Design Award Winner
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