Purina Cat Chow® Re-design
Purina Cat Chow® Re-design Packaging Design by Nestle Purina PetCare & Seymour Powell is a winner of the 2016 Bronze A' Design Award in Packaging Design.
Purina Cat Chow® Re-design is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkPurina Cat Chow® Re-design Packaging Design
The brief for Purina Cat Chow packaging redesign was to bring to life the spirit of the brand's positioning visually, therby capturing natural cat behaviour. The design needed to capture a natural look and feel for both the cat behaviour and the product itself, whilst reflecting a bold and honest brand personality. Overall design look tone and feel needed to be refreshed and modernised. The result is a refreshed, contemporary and distinctive piece of packaging that delivers on showcasing natural cat behaviour, rooted in a natural look and feel, and overall stronger visual and brand identity.
Featured Design
Purina Cat Chow® Re-design by Nestle Purina PetCare & Seymour Powell
Core Functionality
Packaging Design
Accolades
Packaging Design Award Winner in 2016.
Bronze Winner
Purina Cat Chow® Re-design Packaging Design
Purina Cat Chow® Re-design is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Purina Cat Chow® Re-design is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Purina Cat Chow® Re-design splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Client
Client: Nestle PetCare Purina EMENA region, Design Agency: Seymour Powell
Nourishing Pets. Enriching Lives. For over 80 years, Purina has been guided by the belief that pets and people are better together. The reason Purina is invested in the quality of their food is because Purina love pets as much as you do. You’ll find pets in our homes, and even sitting by our feet as we work in our offices. Our passion for pets goes beyond pushing pet nutrition forward, and into forging partnerships in the pet welfare world and raising awareness of what pets truly need. Purina has seen firsthand how powerful the bond with a pet can be, and the many unique ways that pets can strengthen our families and bring our communities closer.Our quest to drive pet nutrition forward and conduct industry-leading research on the wellbeing of pets pushes our company to do more year after year. We work hard for your pets every day, and we love doing it.
Winner Brand
Nestle Purina PetCare EMENA
Here at PURINA®, many of us are pet owners too so we know first-hand what a huge role pets can play in people’s lives. We’re committed to creating nutritious foods that will keep cats and dogs of all ages happy, healthy and content.Pets are loving co
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Purina Cat Chow® Re-design Packaging DesignResources for Journalists
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Client: Nestle PetCare Purina EMENA region, Design Agency: Seymour Powell
"Purina Cat Chow® Re-design Packaging Design" - Bronze A' Design Award Winner
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