Silver Salt
Silver Salt Corporate Identity by Lesser Fullness Design is a winner of the 2016 Iron A' Design Award in Graphics, Illustration and Visual Communication Design.
Silver Salt is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkSilver Salt Corporate Identity
Silver Salt is a brand identification project, which accomplished by Lesser Fullness Design in March 2015. The designer was assigned the task of two missions: creating a name for a photography studio and visualizing the concept of the name. The name, Silver Salt, came up with a light-sensitive chemical applied in photographic film, which satisfied the analog atmosphere the client wished to present. Since photos can build bridges among light and darkness, the past and the future, the designer formed the logo with two s letters as the s hook of necklaces to visualize the idea of connection.
Featured Design
Silver Salt by Lesser Fullness Design
Core Functionality
Corporate Identity
Accolades
Graphics, Illustration and Visual Communication Design Award Winner in 2016.
Iron Winner
Silver Salt Corporate Identity
Silver Salt is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Silver Salt is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Silver Salt is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Designer
Lesser Fullness Design
Lesser Fullness Design is a multi-disciplinary studio established in 2012, in Beijing. The company name originates from the 8th term of the 24 Solar Terms, which divides a traditional Chinese Lunisolar calendar. As each term marks a main natural phenomenon of a certain period, Lesser Fullness represents the time when grains starting plump. It is the start of the summer harvest, and also the crucial part of an agricultural cycle. The founder chooses this name because she believes design is alive like a crop. Designers works the same way as famers. They seed an idea, nourish it with talents and hard workings, and then cleanse it repeatedly until it is ready for harvesting. Therefore, Lesser Fullness Design trusts that a good design is always derived from a comprehensive research, a rich experience, and some necessary skills with an honest, humble, and passionate heart.
View Winner ProfileWinner Client
Silver Salt
Silver Salt is a studio specializing in commercial, product and event photography. Created by Cao Beichen, Silver Salt is pursuing the same curious philosophy as its founder by continuously improving, studying new techniques and testing new artistic directions, striving to always deliver the very best product to its clients. Located in the center of Beijing, Silver Salt combines passion, experience and cutting-edge individuals to the most advanced technologies and equipments, offering our clients beautiful and consistent imagery that can be used on a wide range of media such as websites, brochures and advertorials.
Winner Brand
Lesser Fullness Design
Lesser Fullness Design is a multi-discipline studio established in 2012 in Beijing, China.
View Brand ProfileRead The Inside Story
Discover in-depth story of the Silver Salt, a Corporate Identity designed by the highly esteemed Lesser Fullness Design, awarded with the very prestigious A' Graphics, Illustration and Visual Communication Design Award. Explore more about the intricate details and the story behind this unique Corporate Identity now.
Silver Salt Corporate IdentityResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Silver Salt as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Silver Salt Corporate Identity's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Silver Salt at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Silver Salt Corporate Identity.
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Silver Salt
"Silver Salt Corporate Identity" - Iron A' Design Award Winner
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