Rascally Liquor
Rascally Liquor Alcohol packaging by Springetts Brand Design Consultants is a winner of the 2016 Silver A' Design Award in Packaging Design.
Rascally Liquor is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.
Explore This Amazing WorkRascally Liquor Alcohol packaging
Annandale Distillery wanted a branded look for two variants of its new make spirit called Rascally Liquor. The two variants are the immature and unsophisticated spirits that become Single Malt Scotch Whisky. Their characters are outgoing and a bit rogueish, so the idea of "releasing the rascal within" was developed as part of the brand's positioning. The consumer lets out the rascal from the bottle and from within themselves when they taste the product.
Featured Design
Rascally Liquor by Springetts Brand Design Consultants
Core Functionality
Alcohol packaging
Accolades
Packaging Design Award Winner in 2016.
Silver Winner
Rascally Liquor Alcohol packaging
Rascally Liquor is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Rascally Liquor is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Rascally Liquor is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.
Winner Designer
Springetts Brand Design Consultants
At Springetts we help our clients create and grow their brands through incisive strategic thinking and distinctive, engaging design solutions. The projects may vary in size and scope but our principles, and how we apply them, remain constant. What drives our thinking and enthusiasm on every project is a passion for making a positive difference to a brand’s success. Understanding our clients’ businesses and getting under the skin of consumers always provide us with the greatest insight into how a brand should communicate in a uniquely differentiated, impactful and engaging way.
View Winner ProfileWinner Client
Annandale Distillery
Annandale Distillery originally opened in 1836 but closed in 1919 and fell into disrepair. It has been restored and relaunched. The distillery is unique in that it can switch between the production of peated (smoky) and non-peated malt whisky. Whisky production started in November 2014. The spirit produced must mature for a minimum of three years before it can be legally described as ‘Scotch Whisky’. Prior to that it is usually referred to as ‘New Make Spirit’ (NMS). There will be two expressions of Annandale Single Malt Scotch Whisky (SMSW) - peated/smoky and un-peated/non-smoky. They will be branded and marketed on the basis of flavour character, which in turn will be based on the characters of Robert Bruce (Man O’ Sword) and Robert Burns (Man O’ Words) respectively – both renowned Scotsmen who have strong links with Annandale. Consequently, there will be two corresponding expressions of NMS.
Winner Brand
Springetts
We are an independent U.K. based design consultancy specializing in brand identity, corporate identity, packaging and strategic positioning.
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Discover in-depth story of the Rascally Liquor, an Alcohol packaging designed by the highly esteemed Springetts Brand Design Consultants, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Alcohol packaging now.
Rascally Liquor Alcohol packagingResources for Journalists
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Annandale Distillery
"Rascally Liquor Alcohol packaging" - Silver A' Design Award Winner
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