Lokum "Naslada"
Lokum "Naslada" Packaging by Vania Nedkova & Elisava Pack is a winner of the 2015 Iron A' Design Award in Packaging Design.
Lokum "Naslada" is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkLokum "Naslada" Packaging
Zaharni Zavodi is a sugar factory located in Bulgaria known for their delectable rose-flavored delights. A recipe that has been passed down for generations for more than 100 years, finally gets a redesign. The aim of the project was to create the identity and packaging design for this product highlighting their origin as their principal attribute. The logotype was redesigned accompanied with a plain color illustration of the bulgarian rose picker, as a result of a traditional quality product. Also, a product naming "Naslada" was created to differentiate it from their competitors in the market.
Featured Design
Lokum "Naslada" by Vania Nedkova & Elisava Pack
Core Functionality
Packaging
Accolades
Packaging Design Award Winner in 2015.
Iron Winner
Lokum "Naslada" Packaging
Lokum "Naslada" is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Lokum "Naslada" is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Lokum "Naslada" is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Designer
Vania Nedkova & Elisava Pack
Graphic designer based in Barcelona with focus in Branding & Packaging Design. Born in Bulgaria, 1982. In 2008 she began her professional career as a graphic designer at Estudio Natalia Cuadrado. A year after, she joined Mucho Studio with Marc Català, Pablo Juncadella and Tilman Solé until 2011. That same year she began working as a graphic designer and art director of Buenas Migas. Recently she finished a Master Degree of Packaging Design in ELISAVA (Barcelona School of Design & Engineering) and works as a freelancer in Barcelona and abroad.
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Vania Nedkova (ELISAVA, School of Design and Engineering)
Vania Nedkova created this redesign during a workshop in ELISAVA School of Design and Engineering, Barcelona 2014. The workshop addressed, among others, topics such as: the creation and development of a traditional product; translate into the pack the origin of the product; whether to work on proposals that break with tradition; which elements to take into consideration for a redesign of a traditional product and which ones have value.
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Lokum "Naslada" PackagingResources for Journalists
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Vania Nedkova (ELISAVA, School of Design and Engineering)
"Lokum "Naslada" Packaging" - Iron A' Design Award Winner
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