9 O'Clock Tales
9 O'Clock Tales Clutch Bag by Szetiong Soh is a winner of the 2015 Iron A' Design Award in Fashion and Travel Accessories Design.
9 O'Clock Tales is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing Work9 O'Clock Tales Clutch Bag
The fast fashion trade often constrains bag accessory designers from experimenting with forms and structures. The 72 Smalldive minaudière is an attempt to create a structural accessory that engages with user at an emotional and intuitive level. Light reflectivity and social connotations of luxury and masculinity evoke curiosity, an emotion lacking amongst consumers nowadays. 2 common industrial processes, lamination and heat molding, provide access to experimentation with unique asymmetry forms and visuals, giving rise to the meeting of dual roles of embellishment and function in the clutch.
Featured Design
9 O'Clock Tales by Szetiong Soh
Core Functionality
Clutch Bag
Accolades
Fashion and Travel Accessories Design Award Winner in 2015.
Iron Winner
9 O'Clock Tales Clutch Bag
9 O'Clock Tales is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. 9 O'Clock Tales is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. 9 O'Clock Tales is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Designer
Szetiong Soh
At 72 Smalldive, concepts of life’s pleasures and comforts are rigorously challenged, sought for, and redefined. The aim is to build a deluxe nook where speculative philosophy meets passion so that an indefinitely lasting style will be conceived.
View Winner ProfileWinner Client
72 Smalldive
At 72 Smalldive, concepts of life’s pleasures and comforts are rigorously challenged, sought for, and redefined. The aim is to build a deluxe nook where speculative philosophy meets passion so that an indefinitely lasting style will be conceived.
Read The Inside Story
Discover in-depth story of the 9 O'Clock Tales, a Clutch Bag designed by the highly esteemed Szetiong Soh, awarded with the very prestigious A' Fashion and Travel Accessories Design Award. Explore more about the intricate details and the story behind this unique Clutch Bag now.
9 O'Clock Tales Clutch BagResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing 9 O'Clock Tales as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the 9 O'Clock Tales Clutch Bag's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to 9 O'Clock Tales at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning 9 O'Clock Tales Clutch Bag.
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72 Smalldive
"9 O'Clock Tales Clutch Bag" - Iron A' Design Award Winner
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