Elsker Natural Protection
Elsker Natural Protection Personal Care by Interbrand Shanghai Consumer Brand Team is a winner of the 2014 Iron A' Design Award in Packaging Design.
Elsker Natural Protection is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkElsker Natural Protection Personal Care
The challenge was to design Johnson & Johnson's Elsker personal care for mom and baby in China that clearly communicates the key benefits of each item and stays true to the core idea of Natural Protection. Through using layers in the main leaf graphic, it hints the idea of protection and the steady gradual development of a person from childhood to maturity. The illustration style follows the category language of child focused packaging with a simple design layout that clearly explains the differences between the products to facilitated the busy target market.
Featured Design
Elsker Natural Protection by Interbrand Shanghai Consumer Brand Team
Core Functionality
Personal Care
Accolades
Packaging Design Award Winner in 2014.
Iron Winner
Elsker Natural Protection Personal Care
Elsker Natural Protection is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Elsker Natural Protection is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Elsker Natural Protection is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Client
Johnson & Johnson
Johnson & Johnson is an American multinational medical devices, pharmaceutical and consumer packaged goods manufacturer founded in 1886. Johnson & Johnson's brands include numerous household names of medications and first aid supplies. Among its well-known consumer products are the Band-Aid Brand line of bandages, Tylenol medications, Johnson's baby products, Neutrogena skin and beauty products, Clean & Clear facial wash and Acuvue contact lenses.
Winner Brand
Interbrand
Interbrand, a division of Omnicom, is an American global branding consultancy, specializing in vast brand services including brand strategy, brand analytics, brand valuation, corporate design, digital brand management, packaging design and naming.
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Discover in-depth story of the Elsker Natural Protection, a Personal Care designed by the highly esteemed Interbrand Shanghai Consumer Brand Team, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Personal Care now.
Elsker Natural Protection Personal CareResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Elsker Natural Protection as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Elsker Natural Protection Personal Care's unique features, innovation, and impact.
Media Showcase
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Johnson & Johnson
"Elsker Natural Protection Personal Care" - Iron A' Design Award Winner
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