Bacardi Breezer Be Bold
Bacardi Breezer Be Bold Limited Edition Spirits by Interbrand Shanghai Consumer Brand Team is a winner of the 2014 Platinum A' Design Award in Packaging Design.
Bacardi Breezer Be Bold is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs.
Explore This Amazing WorkBacardi Breezer Be Bold Limited Edition Spirits
Interbrand was briefed to create Breezer's first-ever Limited Edition that screams internationality, sets its sights on the China market, and be irresistible to young females. The challenge was to keep the design uniquely true to the essence of each flavor, and yet still relevant to our female audience. The solution was a spontaneous physical interaction with each fruit’s appearance and texture, like squeeze a lime, so it is relevant to the product category. A twist was added to transform each bottle a special personality that reflects the bold and daring characteristics of female.
Featured Design
Bacardi Breezer Be Bold by Interbrand Shanghai Consumer Brand Team
Core Functionality
Limited Edition Spirits
Accolades
Packaging Design Award Winner in 2014.
Platinum Winner
Bacardi Breezer Be Bold Limited Edition Spirits
Bacardi Breezer Be Bold is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs. Platinum winners are marvels of creation, testaments to the limits of intellectual creativity, and demonstrate the unmatched professionalism and genius of their designers. These designs are expected to be the most renowned works that define the aesthetics of an era, contribute to the well-being of society, and push the boundaries of art, science, design, and technology. Bacardi Breezer Be Bold exhibits a transcendent level of excellence and unequivocally makes the world a better place with its advantageous and worthwhile characteristics. Bacardi Breezer Be Bold is a Platinum A' Design Award-winning work that triggers desires, inspires, excites, delights, and sparks great joy.
Winner Client
Bacardi Limited
Bacardi Limited is the largest privately held, family-owned spirits company in the world. Originally known for its eponymous Bacardi white rum, it now has a portfolio of more than 200 brands and labels. One of the many brands, Bacardi Breezer, a fruit wine-based alcohol, is very popular in countries like India, Europe (especially the UK), Israel, Canada, Australia, and China. It comes in a variety of fruit flavours: lemon, peach, ruby grapefruit, lime, orange, blueberry, strawberry and more, targeted at all young females internationally.
Winner Brand
Interbrand
Interbrand, a division of Omnicom, is an American global branding consultancy, specializing in vast brand services including brand strategy, brand analytics, brand valuation, corporate design, digital brand management, packaging design and naming.
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Bacardi Breezer Be Bold Limited Edition SpiritsResources for Journalists
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Press Releases
Read the official press release announcing Bacardi Breezer Be Bold as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Bacardi Breezer Be Bold Limited Edition Spirits's unique features, innovation, and impact.
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Bacardi Limited
"Bacardi Breezer Be Bold Limited Edition Spirits" - Platinum A' Design Award Winner
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