a-maze
a-maze Knifeblock by Prompong Hakk is a winner of the 2014 Silver A' Design Award in Bakeware, Tableware, Drinkware and Cookware Design.
a-maze is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.
Explore This Amazing Worka-maze Knifeblock
The a-maze knife block design aims to stimulate our mental and visual senses equally. The way it stores and organizes knives is uniquely inspired by the childhood game that all of us are familiar with. Merging aesthetics and functionality together perfectly to serve its purpose, a-maze more importantly builds a connection with us that evokes emotions of curiosity and fun. Pure in its form a-maze lets us revel in its simplicity that does so much more with less. It’s because of this that a-maze makes for an authentic product innovation with an unforgettable user experience and a look to match.
Featured Design
a-maze by Prompong Hakk
Core Functionality
Knifeblock
Accolades
Bakeware, Tableware, Drinkware and Cookware Design Award Winner in 2014.
Silver Winner
a-maze Knifeblock
a-maze is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. a-maze is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. a-maze is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.
Winner Designer
Prompong Hakk
From the period of 2012 to 2016, shakes and I at the helm felt unstoppable. We earned consecutive Design awards and were making significant contributions to our clients and the design world in our community. Then came the distractions, the new Startup bubble in Thailand, which sucked me and the studio into a Venture that would ultimately result in failure after 3 years of powering non-stop. Lessons learned and new skills picked up, I devoted myself to rebuilding shakes and making up for lost ground. Thank you, Covid! Today we're still here and I feel stronger than ever, thanks to some Godly intervention and my belief that I'm still here to do something great for Thailand's Design Industry. We have shifted our attention from several traditional services to new skills in order to better service our clients. Design in Thailand continues to be a struggle but at least it's my struggle and I do believe that shakes still has a chance to prevail and compete internationally. My next 5-year plan really seeks to get the studio back into award quality, recruiting great talent and putting shakes back on the map as Thailand's leading Industrial Design studio with a German sense and an Asian heart.
View Winner ProfileWinner Client
SNF a brand by WIKO Cutlery
So a-maze’s story is really a story about vision, cross cultural innovation and the start of a new ideal where good Design exists without borders. When SNF approached shakes bkk, it was in need for fresh ideas lead by a vision to create some unique authentic products with international appeal. We saw great opportunities in SNF’s knowledge and experience in quality manufacturing. The a-maze knife block is the result of this team work where traditional German Design philosophies inspired progressive ideas and challenged conventional manufacturing. shakes bkk is a multi-disciplinary creative consultancy under creative supervision of Prompong Hakk, a Thai born German Designer. We integrate services of all creative aspects required to launch successful products. We create brand strategies, innovative user experiences, engaging packaging and thoughtful communication. We help our clients achieve growth and recognition by daring to challenge the obvious and creating fresh alternatives that have the energy to disrupt markets. We are a fully loaded creative power house, home to both Designers and Engineers who work together during the creation stage. The SNF brand was created by shakes to introduce a new Design orientated line of kitchen goods under the WIKO Cutlery umbrella. WIKO is a brand with history dating back to 1780 Solingen, Germany. It is now owned by Chinese investors that have come to understand the value of originality in good Design.
Winner Brand
Shakes Bkk
An award-winning design studio in Bangkok that strategizes, develops and executes design strategies for value-focused brands through meaningful experiences. With both local and international talent, our work and stories span multiple creative disciplines.
View Brand ProfileRead The Inside Story
Discover in-depth story of the a-maze, a Knifeblock designed by the highly esteemed Prompong Hakk, awarded with the very prestigious A' Bakeware, Tableware, Drinkware and Cookware Design Award. Explore more about the intricate details and the story behind this unique Knifeblock now.
a-maze KnifeblockResources for Journalists
Press Kit Downloads
Download the comprehensive press kit for a-maze, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning a-maze Knifeblock.
Press Releases
Read the official press release announcing a-maze as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the a-maze Knifeblock's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to a-maze at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning a-maze Knifeblock.
Elevate Your Kitchenware Brand with the A' Design Award
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SNF a brand by WIKO Cutlery
"a-maze Knifeblock" - Silver A' Design Award Winner
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