Patakukkonen Rye Pie
Patakukkonen Rye Pie Innovative merchandising of packaging by PACKLAB is a winner of the 2014 Platinum A' Design Award in Packaging Design.
Patakukkonen Rye Pie is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs.
Explore This Amazing WorkPatakukkonen Rye Pie Innovative merchandising of packaging
Patakukkonen is a Finnish traditional oven baked kukko (pie) made from regional ingredients. The brand was inspired by the owner grandmother's cooking, which in turn prompted us to incorporate snippets of the actual family history through authentic photographs. The packaging allows the product to be merchandised 5 different ways, working around the challenge presented by the diverse environments where the product would be showcased and ensuring flexibility and visibility.
Featured Design
Patakukkonen Rye Pie by PACKLAB
Core Functionality
Innovative merchandising of packaging
Accolades
Packaging Design Award Winner in 2014.
Platinum Winner
Patakukkonen Rye Pie Innovative merchandising of packaging
Patakukkonen Rye Pie is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs. Platinum winners are marvels of creation, testaments to the limits of intellectual creativity, and demonstrate the unmatched professionalism and genius of their designers. These designs are expected to be the most renowned works that define the aesthetics of an era, contribute to the well-being of society, and push the boundaries of art, science, design, and technology. Patakukkonen Rye Pie exhibits a transcendent level of excellence and unequivocally makes the world a better place with its advantageous and worthwhile characteristics. Patakukkonen Rye Pie is a Platinum A' Design Award-winning work that triggers desires, inspires, excites, delights, and sparks great joy.
Winner Designer
PACKLAB
PACKLAB is a global Branded Packaging Design + Innovation company, with offices in London, UK, Helsinki, Finland and Lisbon, Portugal. The company is known as an award-winning intelligence hub, where science, art and technology are brought together to uncover new opportunities for brand differentiation and to bring outstanding return on investment for their Clients. PACKLAB's teams, highly specialised in brand, product and packaging design and development, continuously discover creative and commercially viable ways of using product & branded packaging as a strategic business tool, and as an avenue towards improving the holistic consuming experience.
View Winner ProfileWinner Client
Packlab
We are specialists in branded packaging design and we strongly believe in holistic development which we like to call joined-up product thinking. Our approach to packaging design through graphics, structural packaging, NPD and corporate identity creates people centred brand experiences that produce measurable results.
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Patakukkonen Rye Pie Innovative merchandising of packagingResources for Journalists
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Packlab
"Patakukkonen Rye Pie Innovative merchandising of packaging" - Platinum A' Design Award Winner
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