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Eco Furs

Eco Furs Convertible Coat by Heli Miikkulainen-Gilbert is a winner of the 2014 Golden A' Design Award in Fashion, Apparel and Garment Design.

Eco Furs is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs.

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Eco Furs Convertible Coat by Heli Miikkulainen-Gilbert Golden Fashion, Apparel and Garment Design Award Winner 2014

Eco Furs Convertible Coat

The coat that can be 7-in-1 is inspired by the busy career ladies who opt for unique, ecological and functional daily wardrobe. In it the old but again trendy, hand-sewn Scandinavian Rya Rug textile is reinterpreted in a modern way which results in fitted woolen garments that are like furs in terms of their performance. The difference is in detail and animal and environment friendliness. Along the years the Eco Furs have been tested in different European winter climates that has helped in developing the qualities of this coat and the other recent pieces into perfection.

Eco Furs Convertible Coat by Heli Miikkulainen-Gilbert Golden Fashion, Apparel and Garment Design Award Winner 2014
Golden Fashion, Apparel and Garment Design Award Winner 2014 Eco Furs Convertible Coat
Eco Furs designed by Heli Miikkulainen-Gilbert
Eco Furs - Golden Fashion, Apparel and Garment Design Award Winner
Heli Miikkulainen-Gilbert's Eco Furs Convertible Coat
Golden Fashion, Apparel and Garment Design Award Winner 2014 Eco Furs Convertible Coat
Eco Furs designed by Heli Miikkulainen-Gilbert
Eco Furs - Golden Fashion, Apparel and Garment Design Award Winner
Heli Miikkulainen-Gilbert's Eco Furs Convertible Coat

Featured Design

Eco Furs by Heli Miikkulainen-Gilbert

Core Functionality

Convertible Coat

Accolades

Fashion, Apparel and Garment Design Award Winner in 2014.


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Golden Winner

Eco Furs Convertible Coat

Eco Furs is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Eco Furs is expected to be a praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Eco Furs creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.


Winner Designer

Heli Miikkulainen-Gilbert

Heli Miikkulainen-Gilbert

Finnish designer Heli Miikkulainen-Gilbert's work is inspired by the busy career ladies who opt for one-off yet functional daily wardrobe especially on the cool season travels. In a modern way Heli reinterprets the old yet again trendy Scandinavian Rya Rug textile by creating fitted woolen garments which are like furs in terms of their performance. The difference is in detail and animal and environment friendliness. Along the years Heli's pieces have been tested in different European winter climates that has helped her to develop the quality of her pieces into perfection. The luxury fashion brand Heli MG Eco Furs was founded by Heli in 2008 in Ireland where she lived and worked for 6 years. Apart from the Eco Furs Heli works as a Service Designer. She's part of the Finnish Muutosmuotoilu team who help rescuing businesses and the public sector organizations by using the service design tools.

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Winner Client

Heli Miikkulainen-Gilbert

Heli Miikkulainen-Gilbert

Heli MG is a Finnish luxury fashion brand founded in Ireland in 2008 by fashion designer-maker Heli Miikkulainen-Gilbert. It represents high-end coats and accessories, woolen Eco Furs, for busy ladies who opt for one-off and functional day-to-day fashion. The hand-tufted garments are like furs in terms of their performance. The difference is in detail and animal and environment friendliness. Majority of the pieces being convertible they make, for example, wonderful travel companions.


Winner Brand

Heli MG

Heli MG

Heli MG is a Finnish luxury fashion brand founded in Ireland in 2008 and run by Heli Miikkulainen-Gilbert. It represents hand-crafted woolen Eco Faux Furs and has been seen at several venues in the Nordic Countries, Ireland, UK and Japan.

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Eco Furs Convertible Coat by Heli Miikkulainen-Gilbert Golden Fashion, Apparel and Garment Design Award Winner 2014

Read The Inside Story

Discover in-depth story of the Eco Furs, a Convertible Coat designed by the highly esteemed Heli Miikkulainen-Gilbert, awarded with the very prestigious A' Fashion, Apparel and Garment Design Award. Explore more about the intricate details and the story behind this unique Convertible Coat now.

Eco Furs Convertible Coat

Resources for Journalists

Press Kit Downloads

Download the comprehensive press kit for Eco Furs, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning Eco Furs Convertible Coat.

Press Releases

Read the official press release announcing Eco Furs as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Eco Furs Convertible Coat's unique features, innovation, and impact.

Media Showcase

Explore the media showcase dedicated to Eco Furs at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Eco Furs Convertible Coat.


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Heli Miikkulainen-Gilbert, the brand behind Heli Miikkulainen-Gilbert's award-winning work Eco Furs Convertible Coat, exemplifies the success that fashion, apparel and garment design brands can achieve through the A' Design Award. By winning the Golden A' Design Award, Heli Miikkulainen-Gilbert has demonstrated its commitment to good design, innovation, and creative excellence.
Heli Miikkulainen-Gilbert

"Eco Furs Convertible Coat" - Golden A' Design Award Winner


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