Designers Breakthrough Guide

Shadi Al Hroub

I am an award-winning creative director and leader with over 17 years of experience and 9 years of research in branding. I have received 45 international awards at the prestige level from around the world, cementing my status as a true expert in my field. With an extensive background in creative direction, packaging design, and branding, as well as multimedia, I have had the privilege to work with some of the most innovative brands and organizations worldwide. These include Leo Burnett, Hilton Worldwide, Jordan Aviation, Royal Falcon, Jordan Duty-Free, Hublot Watches, The One by Young Couture, and various NGOs such as UNRWA, the International Trade Center (UN), Global Health Development, and USAID. In addition to my successful career, I have made significant contributions to the industry as a judge for numerous prestigious awards programs. I have served as a judge for the Stevie Awards for Creative Communications & International Business, where I evaluated entries from top-tier companies such as DHL, Nivea, Pepsi, and Coca-Cola. Furthermore, I have been a final judge for Future Ideas Amsterdam, Adobe Achievements Awards 2014-present, the A' Design Awards, and the Grand Jury Panel at Vega Digital Awards. As a judge, I have assessed campaigns from companies like Porsche, McCann Stockholm, FOX Networks Group Spain, BBC, Jaguar, and eBay. I have also taken on important leadership roles in the industry, serving as the chair of the Media Awards Judging Committee for the 17th annual Stevie Awards for Women in Business. Additionally, I have facilitated the World Design Challenge on Sustainable Packaging, which focuses on UN Sustainable Development Goal 12: Responsible Consumption and Production. Furthermore, I have served as a peer reviewer for the Journal for Artistic Research. As a professor at various esteemed American universities, I have shared my wealth of knowledge and experience with the next generation of professionals. My contributions to the industry and extensive background in branding and creative direction have earned me a reputation as a true master in my field, highly respected and accomplished professional worldwide.