As1
As1 Shuttlecock by Ian Hughes is a winner of the 2013 Silver A' Design Award in Sporting Goods, Fitness and Recreation Equipment Design.
As1 is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.
Explore This Amazing WorkAs1 Shuttlecock
This is a training shuttlecock intended to be used by beginners and professionals. What sets this shuttle apart from existing shuttles is its adjustability. The user can change the size of the tail feathers, which in turn changes the flight and speed of the shuttlecock. Allowing players to focus on different aspects of their game. Existing feathered shuttlecocks fly great but are often destroyed after several points. Rendering them useless. This shuttle is made from strong and light Rip Stop Nylon. Allowing each shuttle to have a longer life span, without sacrificing playability.
Featured Design
As1 by Ian Hughes
Core Functionality
Shuttlecock
Accolades
Sporting Goods, Fitness and Recreation Equipment Design Award Winner in 2013.
Silver Winner
As1 Shuttlecock
As1 is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. As1 is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. As1 is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.
Read The Inside Story
Discover in-depth story of the As1, a Shuttlecock designed by the highly esteemed Ian Hughes, awarded with the very prestigious A' Sporting Goods, Fitness and Recreation Equipment Design Award. Explore more about the intricate details and the story behind this unique Shuttlecock now.
As1 ShuttlecockResources for Journalists
Press Kit Downloads
Download the comprehensive press kit for As1, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning As1 Shuttlecock.
Press Releases
Read the official press release announcing As1 as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the As1 Shuttlecock's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to As1 at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning As1 Shuttlecock.
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"As1 Shuttlecock" - Silver A' Design Award Winner
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