Glow
Glow Print Ad by John Vincent Redrico is a winner of the 2013 Silver A' Design Award in Idea and Conceptual Design.
Glow is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.
Explore This Amazing WorkGlow Print Ad
Nescafe Decaf's "Why Not?" campaign paved the way for the first glow-in-the-dark print material ever to be produced. A cup of great tasting coffee during the evenings can be very enjoyable as with the experience of our readers once they land on our print ad. In a lit room, the material shows a Nescafe Decaf pack with the headline: “Sarap ng Kape” ("Great Tasting Coffee") When lights are turned off, the moon and stars glow along the new copy that reads: “Sarap ng Kape…Lalo Na Sa Gabi!” ("Great Tasting Coffee...especially at night!")
Featured Design
Glow by John Vincent Redrico
Core Functionality
Print Ad
Accolades
Idea and Conceptual Design Award Winner in 2013.
Silver Winner
Glow Print Ad
Glow is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Glow is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Glow is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.
Winner Client
Nescafe Decaf
Nescafe Decaf Soothing, aromatic, and deliciously familiar, NESCAFÉ Decaf is the same rich coffee taste you’ve always loved, without the stimulation. The beans are decaffeinated ever so delicately to retain the coffee’s full-flavor and aroma, giving you a warm, comforting experience in every cup.
Read The Inside Story
Discover in-depth story of the Glow, a Print Ad designed by the highly esteemed John Vincent Redrico, awarded with the very prestigious A' Idea and Conceptual Design Award. Explore more about the intricate details and the story behind this unique Print Ad now.
Glow Print AdResources for Journalists
Press Kit Downloads
Download the comprehensive press kit for Glow, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning Glow Print Ad.
Press Releases
Read the official press release announcing Glow as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Glow Print Ad's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Glow at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Glow Print Ad.
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Nescafe Decaf
"Glow Print Ad" - Silver A' Design Award Winner
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