Um
Um Men's Underwear Store by AS Design Service Limited is a winner of the 2013 Golden A' Design Award in Interior Space and Exhibition Design.
Um is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs.
Explore This Amazing WorkUm Men's Underwear Store
Designers Four Lau and Sam Sum based on "MALE TRAITS OF KINGLINESS" as the design concept. The purpose is to highlight the extraordinary metropolis royal demeanor that made him the limelight. Display shows a replica of a streamline future transportation sculpture that appeared in movie, which is operating by a mannequin and demonstrating the men love to gain pleasure over controlling. Also it is hilarious to imagine that it is a huge banana in order to associate with the important part of men; it is the symbol of men wanting to demonstrate power, self confidence, and dignity in front of women.
Featured Design
Core Functionality
Men's Underwear Store
Accolades
Interior Space and Exhibition Design Award Winner in 2013.
Golden Winner
Um Men's Underwear Store
Um is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Um is expected to be a praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Um creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Winner Client
World First Holdings
With the rapid growth and development of Macau, we are set to operate Adolfo Dominguez, Mulbery, UM, UMix, UM Collezioni, UM Salon in addition to ck Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear, Trussardi Jeans. As of 2011, we are operating approximately 120 stores in Guangdoug, Guangxi, Hunan, Hubei, Shanghai, Beijing and Macau in China, with over 1000 employees and covering a total floor area of over 200,000 square feet. Our largest store has an area 30,000 square feet. Throughout the past 20 years, we have shown our ability to overcome global difficulties, having weathered the financial crisis in 1997, the SARS epidemic in 2003 and the financial tsunami between 2008 and 2009, and come out of them even stronger and bigger.
Winner Brand
As Design
AS Founder Four Lau & Sam Sum: AS represent aesthetic & stylish - “an aesthetic team created stylish design works”
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Um Men's Underwear StoreResources for Journalists
Press Kit Downloads
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Press Releases
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Media Showcase
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World First Holdings
"Um Men's Underwear Store" - Golden A' Design Award Winner
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