Reel Tray
Reel Tray Serving Tray by David Elia is a winner of the 2012 Iron A' Design Award in Fine Arts and Art Installation Design.
Reel Tray is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkReel Tray Serving Tray
The Reel Tray was conceived at Design da Gema, a Brazilian creative laboratory where atypical materials come together with designs inspired by the carioca urban life. This tray is made with recycled corrugated cardboard that comes in the form of reels used for packing and shipping. The materials and the construction method gave way to a lightweight, functional product that can be easily handled for a variety of purposes. Clean lines allows the product to conform to any environment.
Featured Design
Reel Tray by David Elia
Core Functionality
Serving Tray
Accolades
Fine Arts and Art Installation Design Award Winner in 2012.
Iron Winner
Reel Tray Serving Tray
Reel Tray is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Reel Tray is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Reel Tray is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Client
Design da Gema
Design da Gema is a combination of a design studio and a small production unit, born and raised in Rio de Janeiro, Brazil. Through the union of design and art, products are made with a touch of poetry inspired by carioca urban life. Revealing and giving value to the mundane and everyday aspects of materials, objects appear to reflect the essence of contemporary Brazil that makes trash into luxury.
Read The Inside Story
Discover in-depth story of the Reel Tray, a Serving Tray designed by the highly esteemed David Elia, awarded with the very prestigious A' Fine Arts and Art Installation Design Award. Explore more about the intricate details and the story behind this unique Serving Tray now.
Reel Tray Serving TrayResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Reel Tray as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Reel Tray Serving Tray's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Reel Tray at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Reel Tray Serving Tray.
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Design da Gema
"Reel Tray Serving Tray" - Iron A' Design Award Winner
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