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Pear and Mulberry

Pear and Mulberry is a design technology studio committed to developing concepts that promote refined and healthier lifestyles through advancements in computational design and sensory interaction. Their expertise encompasses several key domains:​Parametric Computation: By defining key parameters and employing computational algorithms, the studio generates adaptive and efficient design solutions. This approach facilitates rapid prototyping, allowing for swift iteration and optimization, thereby enhancing both the aesthetics and functionality of projects. They excel in redefining product design and functional enhancements, achieving lightweight structures, optimized mechanical distribution, human-computer interaction, and ergonomics. ​Intelligent Mobility: PEAR & MULBERRY leverages machine learning and AI-driven analyses to anticipate future automotive design trends, developing innovative concepts for electric vehicles, autonomous driving, and mobility solutions.​Enhanced Interfaces: The studio enhances user engagement through technologies such as AR/VR, data visualization, applications, and game mechanics. By applying these technologies to practical scenarios, they achieve realistic simulations, thereby improving user experience and interaction across various platforms.​PEAR & MULBERRY has established partnerships and alliances with clients in automotive interiors, automotive accessories, fashion brand packaging departments, and academic institution laboratories. Their work has garnered over thirty awards, been featured in international museum collections and exhibitions, and covered by various media outlets, reflecting their commitment to innovation and excellence in design technology.