Foogo
Foogo Packaging Design by Jiwon Jung is a winner of the 2025 Iron A' Design Award in Packaging Design.
Foogo is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkFoogo Packaging Design
Foogo is a packaging experience inspired by diverse Korean food truck styles, emphasizing originality and portability. Unlike conventional box packaging, Foogo is designed as an intuitive food truck shape, reflecting the identity of Korean soul food. It incorporates various truck types like caravans, vans, and trailers, capturing Korean street food’s dynamic essence. And detachable handle enhances convenience, while Foogo bridges tradition and modernity, creating an immersive visual experience.
Featured Design
Foogo by Jiwon Jung
Core Functionality
Packaging Design
Accolades
Packaging Design Award Winner in 2025.
Iron Winner
Foogo Packaging Design
Foogo is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Foogo is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Foogo is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Designer
Jiwon Jung
Jiwon Jung is a visual communication designer based in Seoul and currently studying at Hongik University, known for its strength in art and design education. He is particularly interested in brand design and brand marketing, with a focus on visualizing the intangible values and identity of brands through coherent and structured brand narratives. His design philosophy emphasizes clarity, consistency, and communication. He is also deeply inspired by his lifelong interest in automobiles and mobility, which has become a creative source beyond simple curiosity. He integrates this passion into diverse visual outcomes, connecting branding with cultural, emotional, and experiential dimensions to create meaningful visual communication.
View Winner ProfileWinner Client
Hongik University
Founded in 1946, Hongik University is one of South Korea’s most prestigious institutions for design and the arts. Known for its pioneering role in art, design, and architecture education, it has nurtured generations of influential designers, architects, and artists who have significantly contributed to both domestic and international creative industries. The College of Fine Arts and Design at Hongik University houses diverse majors such as Visual Communication Design, Industrial Design, Digital Media Design, Architecture, Urban and Environmental Design, and more. The university fosters a multidisciplinary approach, encouraging innovation that bridges art, technology, and design. In recent years, Hongik University’s design teams have undertaken prestigious projects in branding, spatial design, and cultural heritage preservation, collaborating on landmark projects across Korea and beyond. Their work has gained widespread recognition, winning numerous international and national design awards, solidifying Hongik University’s reputation as a global leader in creative education.
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Foogo Packaging DesignResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Foogo as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Foogo Packaging Design's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Foogo at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Foogo Packaging Design.
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Hongik University
"Foogo Packaging Design" - Iron A' Design Award Winner
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