Vegetable Box
Vegetable Box Packaging by Kikumi Yoshida is a winner of the 2025 Bronze A' Design Award in Packaging Design.
Vegetable Box is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkVegetable Box Packaging
The design reimagines vegetables as art born from the soil, engaging the senses through their appearance and aroma. The motif, inspired by the sun, mirrors a cross-section of a carrot, symbolizing the connection between giver and receiver. This design presents familiar vegetables in a novel and creative way. Labels are crafted from materials that preserve the packaging's integrity, allowing for reuse after gifting. This thoughtful approach enhances the perceived value of the vegetables, making them more meaningful as gifts and deepening the experience for both giver and recipient.
Featured Design
Vegetable Box by Kikumi Yoshida
Core Functionality
Packaging
Accolades
Packaging Design Award Winner in 2025.
Bronze Winner
Vegetable Box Packaging
Vegetable Box is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Vegetable Box is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Vegetable Box splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Kikumi Yoshida
Kuuché Design is a design studio that bridges local culture and creative expression. Based in Ehime, Japan, they explore ways to convey a place’s identity through branding, packaging, and visual storytelling. The studio regularly hosts workshops and engages with community projects, aiming to empower small businesses and celebrate the unique resources of rural regions. With a focus on quiet yet impactful design, Kuuché Design turns invisible values into visible form.
View Winner ProfileWinner Client
Hagata Farm
Hagata Farm is located in Niihama City, Ehime Prefecture, where it produces a wide range of vegetables, including carrots, eggplants, potatoes, and bell peppers. The farm maintains a strong connection to the local community by teaching children the importance of food through hands-on experiences in the fields. These activities help the younger generation understand the origins of their food and its significance. Hagata Farm also contributes to the community by creating sunflower fields, which bring people together and uplift the local area. Their efforts focus on both farming and enriching the community.
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Vegetable Box PackagingResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Vegetable Box as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Vegetable Box Packaging's unique features, innovation, and impact.
Media Showcase
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Hagata Farm
"Vegetable Box Packaging" - Bronze A' Design Award Winner
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