Birch
Birch Office Chair by Goodtone is a winner of the 2025 Platinum A' Design Award in Office Furniture Design.
Birch is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs.
Explore This Amazing WorkBirch Office Chair
Birch is a high-performance flexible office chair with upgraded back comfort as its core. The designer uses the natural structural curves of the human body as the source of design inspiration, simulating the moving arcs of the human body's back and spine to present a linked double-back structure, which can easily handle the human body's forward, backward, side twisting and other movements, and can easily take care of a variety of usage scenarios.
Featured Design
Birch by Goodtone
Core Functionality
Office Chair
Accolades
Office Furniture Design Award Winner in 2025.
Platinum Winner
Birch Office Chair
Birch is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs. Platinum winners are marvels of creation, testaments to the limits of intellectual creativity, and demonstrate the unmatched professionalism and genius of their designers. These designs are expected to be the most renowned works that define the aesthetics of an era, contribute to the well-being of society, and push the boundaries of art, science, design, and technology. Birch exhibits a transcendent level of excellence and unequivocally makes the world a better place with its advantageous and worthwhile characteristics. Birch is a Platinum A' Design Award-winning work that triggers desires, inspires, excites, delights, and sparks great joy.
Winner Designer
Goodtone
Founded in 2014, Goodtone is a brand specializing in high-end office chair. Goodtone believes in the power of design, and has always taken design as the first driving force of the brand to lead product and industry innovation. With the brand philosophy of “Accompanying you to change the world,” Goodtone continually breaks the boundaries of style and conventional thinking with the spirit of relentless exploration. Combining R&D, design, manufacture, marketing and sales in one, to provide costumer with innovative seating solutions.
View Winner ProfileRead The Inside Story
Discover in-depth story of the Birch, an Office Chair designed by the highly esteemed Goodtone, awarded with the very prestigious A' Office Furniture Design Award. Explore more about the intricate details and the story behind this unique Office Chair now.
Birch Office ChairResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Birch as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Birch Office Chair's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Birch at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Birch Office Chair.
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"Birch Office Chair" - Platinum A' Design Award Winner
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