Ray
Ray Key Visual and Posters Series by Mengyi Xie is a winner of the 2025 Iron A' Design Award in Graphics, Illustration and Visual Communication Design.
Ray is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkRay Key Visual and Posters Series
Inspired by the story of Newton discovering color light, the project is the key visual and series poster design for 1st Academic and Cultural Festival for Graduate Students, ECNU. Parallel lines and strong colors have been used to express chromatic ray, symbolizing multidimensional collision of ideas, interdisciplinary academic exchanges, and a vibrant cultural community. The "Ray" here represents the "Ray of academic", "Ray of ideological", and "Ray of equal", which is a tribute to the scientific exploration spirit of independent thinking and the pursuit of truth.
Featured Design
Ray by Mengyi Xie
Core Functionality
Key Visual and Posters Series
Accolades
Graphics, Illustration and Visual Communication Design Award Winner in 2025.
Iron Winner
Ray Key Visual and Posters Series
Ray is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Ray is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Ray is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Designer
Mengyi Xie
Mengyi Xie is a senior brand designer in Shanghai. He has been engaged in the practice, research and teaching of brand image design and visual communication for more than ten years.
View Winner ProfileWinner Client
East China Normal University
East China Normal University is located in Shanghai. Founded in Shanghai in October 1951, ECNU is one of the prestigious universities in China. In 2017, ECNU was selected as one of the Category A universities in China’s Double First-Class University Program, a higher education initiative launched by the Ministry of Education aiming to develop elite Chinese universities into world class institutions by the end of 2050.
Read The Inside Story
Discover in-depth story of the Ray, a Key Visual and Posters Series designed by the highly esteemed Mengyi Xie, awarded with the very prestigious A' Graphics, Illustration and Visual Communication Design Award. Explore more about the intricate details and the story behind this unique Key Visual and Posters Series now.
Ray Key Visual and Posters SeriesResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Ray as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Ray Key Visual and Posters Series's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Ray at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Ray Key Visual and Posters Series.
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East China Normal University
"Ray Key Visual and Posters Series" - Iron A' Design Award Winner
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