Less
Less Store by Zhenfei Wang is a winner of the 2024 Bronze A' Design Award in Interior Space and Exhibition Design.
Less is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkLess Store
Less brand's motto Life is subtraction and growth is addition, follows the design philosophy of less is more by the master architect Mies Van Der Rohe. The design of the store is based on less’s brand philosophy to create a minimalist space. Through the bending of minimalist planes, the architect creates the structure, the space, and the great tension all together at once; the cement material creates a warm atmosphere.
Featured Design
Less by Zhenfei Wang
Core Functionality
Store
Accolades
Interior Space and Exhibition Design Award Winner in 2024.
Bronze Winner
Less Store
Less is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Less is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Less splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Zhenfei Wang
Zhenfei Wang graduated from Berlage Institute in Rotterdam with an Advanced Master degree of architecture in 2007. They worked in UNStudio(Amsterdam). Before that, they gained their Bachelor degree of Architecture from Tianjin University. He founded HHD_FUN together with Luming Wang in 2008, HHD_FUN is a design and research studio, which consisted of architects, designers, programmers and etc. With interests in bringing knowledge from various fields outside of architecture and applying them into architecture design, they devote themselves into producing some “unexpected” designs which distinguished from the conventional. HHD_FUN are cooperating with people from all walks of life, such as artists, fashion designers, mathematicians and engineers etc. They are exploring the new design possibilities by means of this cross-over cooperation.
View Winner ProfileWinner Brand
Hhdfun
HHD_FUN is a design and research studio, which consisted of architects, designers, programmers and etc. With interests in bringing knowledge from various fields outside of architecture and applying them into architecture design
View Brand ProfileRead The Inside Story
Discover in-depth story of the Less, a Store designed by the highly esteemed Zhenfei Wang, awarded with the very prestigious A' Interior Space, Retail and Exhibition Design Award. Explore more about the intricate details and the story behind this unique Store now.
Less StoreResources for Journalists
Press Kit Downloads
Download the comprehensive press kit for Less, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning Less Store.
Press Releases
Read the official press release announcing Less as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Less Store's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Less at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Less Store.
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"Less Store" - Bronze A' Design Award Winner
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