Passion Fruit
Passion Fruit Beer by Jin Zhang is a winner of the 2024 Bronze A' Design Award in Packaging Design.
Passion Fruit is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkPassion Fruit Beer
2024 is the the Year of the Loong in China. The brand of this beer is called "Golden Dragon Spring", so the designer depicts the "dragon" representing the brand spirit and Chinese spirit, which becomes an important visual element of this package. At the same time, this is a craft beer with a passion fruit flavor. The designer uses the branches and leaves of passion fruit, as well as the most important wheat ears and hops in brewing beer, to create a vibrant scene, highlighting the refreshing taste of passion fruit.
Featured Design
Passion Fruit by Jin Zhang
Core Functionality
Beer
Accolades
Packaging Design Award Winner in 2024.
Bronze Winner
Passion Fruit Beer
Passion Fruit is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Passion Fruit is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Passion Fruit splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Jin Zhang
Jin Zhang, also known as Sanbu, has been continuously engaged in brand and product packaging strategy, design, and practice for 15 years. In 2020, he founded the Wuhan Sanbu brand design and also served as the chief designer, He is the most popular design force in central China. He also serves as Vice President of Wuhan Designer Salon, National Member of the Design Committee of the China Packaging Federation, Member of CDS Chinese Designer Salon, and Practical Mentor of Design Majors in Four Universities in China. Jin Zhang excels in creating brand and product packaging designs that combine aesthetic and commercial value by combining cultural and emotional elements to create core differences. He has long provided services to well-known brands such as Yellow Crane Tower, Yingbo Jinlongquan Beer, and TsingTao Beer, and his design works have won more than 130 professional design awards at home and abroad. including New York TDC Awards,Communication Arts, Graphics Gold Award, MUSE Platinum Award, A'Design Silver Award, IDA Silver Award, the DNA Paris Design Award, the German Best Brand Award, New York Product Design Award Silver Award, the Taiwan Gold Dot Award, Red Cotton Design Award, China Star Silver Award, Central South Star Gold Award, etc.
View Winner ProfileWinner Client
Wuhan Sanbu Brand Design
Sanbu Brand Design is a strategic brand full case design and product packaging design organization founded by Mr. Zhang Jin, who has been continuously engaged in brand strategy, design, and practice for 15 years, in Wuhan in 2020. Based on the consumer market, Sanbu practices the concept of "Improving Chinese brands via Chinese culture",and enhances the differentiation and competitive advantage of brands and products by exploring culture and emotions; Sanbu makes good use of strategic guidance, combined with contemporary aesthetic expression, to help the brand continuously climb the path of upgrading.
Winner Brand
Sanbu Brand Design
Sanbu Brand Design is a strategic brand full case design and product packaging design organization founded by Mr. Zhang Jin, who has been continuously engaged in brand strategy, design, and practice for 15 years, in Wuhan in 2020.
View Brand ProfileRead The Inside Story
Discover in-depth story of the Passion Fruit, a Beer designed by the highly esteemed Jin Zhang, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Beer now.
Passion Fruit BeerResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Passion Fruit as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Passion Fruit Beer's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Passion Fruit at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Passion Fruit Beer.
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Wuhan Sanbu Brand Design
"Passion Fruit Beer" - Bronze A' Design Award Winner
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