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Journey To Fun

Journey To Fun Playful Hospital Wayfinding by Seevinck Baade Miller Seear Douglas is a winner of the 2024 Iron A' Design Award in Graphics, Illustration and Visual Communication Design.

Journey To Fun is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.

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Journey To Fun Playful Hospital Wayfinding by Seevinck Baade Miller Seear Douglas Iron Graphics, Illustration and Visual Communication Design Award Winner 2024

Journey To Fun Playful Hospital Wayfinding

Queensland Children's Hospital needed to enhance their Entertainment Precinct’s branded identity; facilitate a joyful experience within that distracts families from illness; and improve its wayfinding for locating services. The designer addressed this through uniquely incorporating playground games into wayfinding. The visual design complements integrates architecture and environment. The co-design and interdisciplinary approach with stakeholders, key to the project success, is also unique.

Journey To Fun Playful Hospital Wayfinding by Seevinck Baade Miller Seear Douglas Iron Graphics, Illustration and Visual Communication Design Award Winner 2024
Iron Graphics, Illustration and Visual Communication Design Award Winner 2024 Journey To Fun Playful Hospital Wayfinding
Journey To Fun designed by Seevinck Baade Miller Seear Douglas
Journey To Fun - Iron Graphics, Illustration and Visual Communication Design Award Winner
Seevinck Baade Miller Seear Douglas's Journey To Fun Playful Hospital Wayfinding
Iron Graphics, Illustration and Visual Communication Design Award Winner 2024 Journey To Fun Playful Hospital Wayfinding
Journey To Fun designed by Seevinck Baade Miller Seear Douglas
Journey To Fun - Iron Graphics, Illustration and Visual Communication Design Award Winner
Seevinck Baade Miller Seear Douglas's Journey To Fun Playful Hospital Wayfinding

Featured Design

Journey To Fun by Seevinck Baade Miller Seear Douglas

Core Functionality

Playful Hospital Wayfinding


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Iron Winner

Journey To Fun Playful Hospital Wayfinding

Journey To Fun is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Journey To Fun is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Journey To Fun is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.


Winner Designer

Seevinck Baade Miller Seear Douglas

The Childrens Hospital Wayfinding and Experience Design Team combines QUT Design Lab creatives and researchers with Queensland Children's Hospital curatorial and health communication specialists, reflecting the interdisciplinary approach typical of the QUT Design Lab. This group fosters collaboration among designers, thinkers and innovators from diverse fields. Acting as a catalyst for new thinking and dissolving boundaries between disciplines, they turn concepts into tangible artefacts, images, experiences and interactions to stimulate, provoke and empower partners and design students for positive, inclusive and ethical futures. Driven by the mission of 'Change by Design' and drawing on creative research, prototypes, Human-Centred Design and critical design processes they partner with community, government, and industry to drive meaningful change - from healthcare co-design processes and artefacts, to citizen science visualisation, robotics, transport and wayfinding design.

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Winner Client

QUT Design Lab

QUT Design Lab

The QUT Design Lab at Queensland University of Technology fosters collaboration among designers, thinkers and innovators from diverse fields. Acting as a catalyst for new thinking and dissolving boundaries between disciplines, they turn concepts into tangible artefacts, images, experiences and interactions to stimulate, provoke and empower students and partners for positive, inclusive and ethical futures. Driven by the mission of 'Change by Design' and drawing on creative research, prototypes, Human-Centred Design and critical design processes they partner with community, government, and industry to drive meaningful change - from healthcare co-design processes and artefacts, to citizen science visualisation, robotics, transport and wayfinding design.


Journey To Fun Playful Hospital Wayfinding by Seevinck Baade Miller Seear Douglas Iron Graphics, Illustration and Visual Communication Design Award Winner 2024

Read The Inside Story

Discover in-depth story of the Journey To Fun, a Playful Hospital Wayfinding designed by the highly esteemed Seevinck Baade Miller Seear Douglas, awarded with the very prestigious A' Graphics, Illustration and Visual Communication Design Award. Explore more about the intricate details and the story behind this unique Playful Hospital Wayfinding now.

Journey To Fun Playful Hospital Wayfinding

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Press Kit Downloads

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Press Releases

Read the official press release announcing Journey To Fun as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Journey To Fun Playful Hospital Wayfinding's unique features, innovation, and impact.

Media Showcase

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QUT Design Lab, the brand behind Seevinck Baade Miller Seear Douglas's award-winning work Journey To Fun Playful Hospital Wayfinding, exemplifies the success that graphics, illustration and visual communication design brands can achieve through the A' Design Award. By winning the Iron A' Design Award, QUT Design Lab has demonstrated its commitment to good design, innovation, and creative excellence.
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"Journey To Fun Playful Hospital Wayfinding" - Iron A' Design Award Winner


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Seevinck Baade Miller Seear Douglas

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