Extra Melty Upgrade
Extra Melty Upgrade Mint Package by ShinyBay Design is a winner of the 2024 Bronze A' Design Award in Packaging Design.
Extra Melty Upgrade is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkExtra Melty Upgrade Mint Package
The design team revolved around the idea of melting snow, symbolizing the product's stress relieving properties. It was requested to retain recognizable brand elements such as the extra logo and the swoosh, hence we visually evolved the swoosh into ski run to build the scene where the cartoon character can have fun in to echo the theme. It is noticeable that the fruit played more than a flavor hint, but a vivid snowboard, which completed the storytelling. It would imagine the moment of tasting the mints brings a skiing-like experience in the mouth as well as in consumers' mind.
Featured Design
Extra Melty Upgrade by ShinyBay Design
Core Functionality
Mint Package
Accolades
Packaging Design Award Winner in 2024.
Bronze Winner
Extra Melty Upgrade Mint Package
Extra Melty Upgrade is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Extra Melty Upgrade is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Extra Melty Upgrade splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
ShinyBay Design
ShinyBay was founded in the year 2013 by two creative-lover who has great passion about branding, creativity and design. They believe in the idea that every brand worth a catalyze to shine, and ShinyBay could help bring out the brand truth and sincerity to the heart of consumers. ShinyBay offers end-to-end brand consultancy from strategy to brand VI to packaging, with talents from offices in Germany, Austria and China, to bring global to local. Every person in their office, no matter the function, are strived to bring the idea to life. They were trusted by Mars as its 10-years annual creative partner till now.
View Winner ProfileRead The Inside Story
Discover in-depth story of the Extra Melty Upgrade, a Mint Package designed by the highly esteemed ShinyBay Design, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Mint Package now.
Extra Melty Upgrade Mint PackageResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Extra Melty Upgrade as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Extra Melty Upgrade Mint Package's unique features, innovation, and impact.
Media Showcase
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"Extra Melty Upgrade Mint Package" - Bronze A' Design Award Winner
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