Budweiser Shangzun
Budweiser Shangzun Beer by Tiger Pan is a winner of the 2024 Silver A' Design Award in Packaging Design.
Budweiser Shangzun is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.
Explore This Amazing WorkBudweiser Shangzun Beer
Budweiser Shangzun Purple Rice Pure Draft Beer is Budweiser's new high end beer product in the Chinese market. Shangzun should reflect Chinese philosophical concepts, modes of thinking, emotional expression, and Eastern aesthetic temperament. Therefore, Shangzun takes traditional Chinese philosophy and architecture into the shape of the bottle. Shangzun displays eastern eastern naturalism, expressing traditional culture in a modern context, defining a new generation of beer packaging.
Featured Design
Budweiser Shangzun by Tiger Pan
Core Functionality
Beer
Accolades
Packaging Design Award Winner in 2024.
Silver Winner
Budweiser Shangzun Beer
Budweiser Shangzun is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Budweiser Shangzun is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Budweiser Shangzun is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.
Winner Designer
Tiger Pan
Tiger Pan, renowned designer and founder of Tiger Pan Design Lab, currently serves as the Jury President for D&AD 2024 in Packaging Design. He is also a contracted artist for the United Nations Postal Administration (UNPA), a collaborative artist with the United Nations Programme on HIV/AIDS (UNAIDS), a partner artist with the Liechtenstein Postal Service, and a co-branded artist with BVLGARI. Additionally, he holds the role of Vice Chairman of the Shenzhen Illustration Association and serves as a guest professor at 18 prestigious design academies across China. Over the past 28 years, Tiger Pan has been deeply engaged in product and packaging design research and practice. His team is now regarded as one of the most dynamic and influential forces in contemporary design.
View Winner ProfileWinner Client
Budweiser
Budweiser is an American-style pale lager, a brand of Belgian company. Introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri, Budweiser has become a large selling beer company in the United States.
Winner Brand
Read The Inside Story
Discover in-depth story of the Budweiser Shangzun, a Beer designed by the highly esteemed Tiger Pan, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Beer now.
Budweiser Shangzun BeerResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Budweiser Shangzun as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Budweiser Shangzun Beer's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Budweiser Shangzun at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Budweiser Shangzun Beer.
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Budweiser
"Budweiser Shangzun Beer" - Silver A' Design Award Winner
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