Atb
Atb Brand Identity by Chushan Design is a winner of the 2024 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design.
Atb is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkAtb Brand Identity
The brand name Atb, representing All The Best, draws inspiration from a gorilla for its logo. To evoke feelings of safety and technology, the concept merges the gorilla with futuristic elements, creating a dual attribute gorilla totem. Addressing packaging needs across three categories: high end, trendy, and regular. The design incorporates a gorilla troop concept as visual anchors. These serve to maintain a consistent brand tone while introducing distinct stylistic attributes for each product category. The brand is committed to conveying concepts of safety, reliability, and cutting-edge.
Featured Design
Atb by Chushan Design
Core Functionality
Brand Identity
Accolades
Graphics, Illustration and Visual Communication Design Award Winner in 2024.
Bronze Winner
Atb Brand Identity
Atb is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Atb is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Atb splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Client
Shenzhen Chushan Design Culture Group Co., Ltd.
Chushan Design a Full-Stack Brand Strategy Service Provider, is professional brand innovation agency in China. With "Growth Services" as its core strength, it utilizes Stanford University's Design Thinking to assist enterprises in achieving growth in both brand and product capabilities. Its main services encompass the entire chain, including Directional Insights, User Empathy Research, Product/Brand Design Definition, Collective Intelligence Creativity, and Implementation of Product Development.
Read The Inside Story
Discover in-depth story of the Atb, a Brand Identity designed by the highly esteemed Chushan Design, awarded with the very prestigious A' Graphics, Illustration and Visual Communication Design Award. Explore more about the intricate details and the story behind this unique Brand Identity now.
Atb Brand IdentityResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Atb as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Atb Brand Identity's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Atb at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Atb Brand Identity.
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Shenzhen Chushan Design Culture Group Co., Ltd.
"Atb Brand Identity" - Bronze A' Design Award Winner
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