Dou Xiaojiu
Dou Xiaojiu Package Design by Lei Xue is a winner of the 2024 Bronze A' Design Award in Packaging Design.
Dou Xiaojiu is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkDou Xiaojiu Package Design
Dou Xiaojiu's Story is a small bottle liquor brand developed for white-collar workers in China's first tier cities. As a cultural and creative liquor brand, it features the concept of cartoon and blind box, which tells the story of white collar workers through cartoons on the bottle body, resonating with consumers. Dou Xiaojiu has overturned people's perceptions of liquor in terms of taste, design and copywriting, bringing consumers a pleasant surprise.
Featured Design
Dou Xiaojiu by Lei Xue
Core Functionality
Package Design
Accolades
Packaging Design Award Winner in 2024.
Bronze Winner
Dou Xiaojiu Package Design
Dou Xiaojiu is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Dou Xiaojiu is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Dou Xiaojiu splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Lei Xue
Senior Lecturer at the School of Art and Design, Beijing Forestry University, Postdoctoral Fellow at Tsinghua University. Her research interests include intelligent innovative design, sustainable system design, green brand product design, future design educational research, etc. She undertook and participated in several design research projects, including the National Key R&D Program of China, “Technology Integration and Application Demonstration of Chinese Style Creative Intelligent Product Design” and Product Design of Beijing-Shanghai High-speed Train CRH380. She has published over 20 high-level papers. Her product design has won several patents and honors.
View Winner ProfileWinner Client
Beijing Forestry University
Beijing Forestry University (BFU), as one of the first batch of national “211 Project” key universities and national “Superior Discipline Innovation Platform” universities, is the “Double First-Class” university project. As the national first-class undergraduate major, the major Product Design of the School of Art and Design of Beijing Forestry University, based on the professional advantages of the ecological civilization discipline, the brand image of “ecological, green and sustainable” is built up. The characteristics of product innovation design personnel training of Chinese green production mode and lifestyle are formed, and ranked No.1 in the comprehensive level of agricultural and forestry universities. With the background of green and sustainable development, based on interdisciplinary resources, we have integrated ecological, green and sustainable concepts and methods into design projects, and trained a large number of outstanding designers. In recent years, the design team of BFU has undertaken a series of well-known and important design projects in the fields of product design, brand design and cultural creativity both in China and overseas. Their work has achieved a wide range of social influence and has been recognized with numerous awards in domestic and foreign design competitions.
Read The Inside Story
Discover in-depth story of the Dou Xiaojiu, a Package Design designed by the highly esteemed Lei Xue, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Package Design now.
Dou Xiaojiu Package DesignResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Dou Xiaojiu as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Dou Xiaojiu Package Design's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Dou Xiaojiu at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Dou Xiaojiu Package Design.
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Beijing Forestry University
"Dou Xiaojiu Package Design" - Bronze A' Design Award Winner
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