Bedtime Story
Bedtime Story Boutique Chocolate Packaging by Xi Yang is a winner of the 2024 Silver A' Design Award in Packaging Design.
Bedtime Story is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.
Explore This Amazing WorkBedtime Story Boutique Chocolate Packaging
This is a packaging design for a gourmet chocolate series. The graphics on the outer box suggest the distinct taste experience of each chocolate flavor: be it shiny, lively, or mysterious and peculiar. Unlike most chocolate packaging, which uses intuitive food patterns as visual elements to represent the product's flavor, this series conveys the rich associations and emotional shifts brought by taste through peculiar graphics with a sense of story.
Featured Design
Bedtime Story by Xi Yang
Core Functionality
Boutique Chocolate Packaging
Accolades
Packaging Design Award Winner in 2024.
Silver Winner
Bedtime Story Boutique Chocolate Packaging
Bedtime Story is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Bedtime Story is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Bedtime Story is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.
Winner Designer
Xi Yang
Yang Xi is the Chief Design Officer and one of the founders of the AMOVO Chocolate brand, which has a 17-year history to date. The brand has amassed tens of millions of fans in China. It is committed to creating pure and natural chocolate with simple and clean ingredients. While maintaining the traditional flavors and quality of chocolate, it adapts to modern health concepts. From the outset, it has chosen to exclude controversial ingredients such as cocoa butter equivalents and GMOs from its supply chain, aiming to preserve the essence of chocolate. It was among the first brands in China to popularize the concept of cocoa butter and introduced concepts such as sugar-free and low-sugar options, offering consumers more freedom of choice. The brand also considers the shopping experience to be crucial, insisting on transparency and honesty in product information for consumers and integrating this philosophy into every aspect of production and service. Led by Yang Xi, the product design team strives to extricate chocolate from its narrow categorization as merely a Valentine's Day gift in China, incorporating it into more aspects of daily life and making it a part of the Chinese daily routine. The brand values the transmission of emotions through visuals, extending a chocolate product's function from consumption to a spiritual realm. It believes that each flavor can evoke specific memories and emotions in tasters, advocating for a product's personality to be felt even before it is consumed.
View Winner ProfileWinner Client
Amovo
AMOVO was founded in 2007 and has a history of 17 years to date. The company primarily focuses on the research, development, and production of premium chocolate products, specializing in the sale of pure cocoa butter chocolates. It is committed to delivering natural and healthy products to consumers and was among the first in China to establish standards and concepts for pure cocoa butter chocolate.
Read The Inside Story
Discover in-depth story of the Bedtime Story, a Boutique Chocolate Packaging designed by the highly esteemed Xi Yang, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Boutique Chocolate Packaging now.
Bedtime Story Boutique Chocolate PackagingResources for Journalists
Press Kit Downloads
Download the comprehensive press kit for Bedtime Story, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning Bedtime Story Boutique Chocolate Packaging.
Press Releases
Read the official press release announcing Bedtime Story as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Bedtime Story Boutique Chocolate Packaging's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Bedtime Story at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Bedtime Story Boutique Chocolate Packaging.
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Amovo
"Bedtime Story Boutique Chocolate Packaging" - Silver A' Design Award Winner
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