Gua Gua Xing Qiu
Gua Gua Xing Qiu Brand Identity by Sxdesign is a winner of the 2024 Iron A' Design Award in Graphics, Illustration and Visual Communication Design.
Gua Gua Xing Qiu is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkGua Gua Xing Qiu Brand Identity
Designers discovered that most young people purchase lottery tickets out of social necessity and a desire for excitement amidst monotony. Based on this, in the brand design process, designers proposed a brand name that is catchy and has the potential to foster community. In the logo, by simplifying strokes and changing structures, the wordmark presents an unfamiliarity and surprise while ensuring readability. The brand graphics reference elements of the logo and scratch-off lottery tickets. The entire visual system collectively portrays a scratch-off world filled with fun and excitement.
Featured Design
Gua Gua Xing Qiu by Sxdesign
Core Functionality
Brand Identity
Accolades
Graphics, Illustration and Visual Communication Design Award Winner in 2024.
Iron Winner
Gua Gua Xing Qiu Brand Identity
Gua Gua Xing Qiu is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Gua Gua Xing Qiu is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Gua Gua Xing Qiu is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Designer
Sxdesign
As a design studio in China, “SX” stands for Chinese “ShangXiang” which taken from “Yi Chuan”. The name expounds our core opinion: To build significance of daily life through the observation, extraction, abstraction and reorganization of phenomena. sxdesign creates and values languages and ideas of client and user, such as requirements, knowledge, or the attitude of sxdesign itself.
View Winner ProfileWinner Client
Guangxi Welfare Lottery Issue Center
Guangxi Welfare Lottery Distribution Center is an institution under Guangxi Department of Civil Affairs, with the main function of organizing the sales of China Welfare Lottery within the jurisdiction in accordance with the relevant provisions of China's Lottery Administration Regulations and lottery games and rules approved by the Ministry of Finance. Guangxi Welfare Lottery aims to mobilize public welfare funds and help social welfare undertakings. Adhering to the welfare lottery issuance principle of "helping elders, assisting disabilities, rescuing orphans and helping the needy", the Lottery subsidizes projects involving elderly care, child welfare, relief services, protection of persons with disabilities, social welfare projects and other aspects.
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Gua Gua Xing Qiu Brand IdentityResources for Journalists
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Press Releases
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Media Showcase
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Guangxi Welfare Lottery Issue Center
"Gua Gua Xing Qiu Brand Identity" - Iron A' Design Award Winner
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