Hugoo
Hugoo Shoulder Bag with Hip Seat by Yasuhiro Yamamoto is a winner of the 2024 Bronze A' Design Award in Baby, Kids' and Children's Products Design.
Hugoo is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkHugoo Shoulder Bag with Hip Seat
Hugoo was developed to solve the challenges of swaddling and regular hipseats. It is a shoulder bag-type hip seat that combines the convenience of using a regular bag with the comfort of carrying a child. It allows you to carry your belongings efficiently while safely supporting your child. The thickly cushioned hip seat reduces the burden of carrying a child and can be used as a stylish shoulder bag when not in use. It looks like an ordinary shoulder bag, but its functionality proposes a new standard that goes beyond baby carriers and hip seats.
Featured Design
Hugoo by Yasuhiro Yamamoto
Core Functionality
Shoulder Bag with Hip Seat
Accolades
Baby, Kids' and Children's Products Design Award Winner in 2024.
Bronze Winner
Hugoo Shoulder Bag with Hip Seat
Hugoo is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Hugoo is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Hugoo splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Yasuhiro Yamamoto
GRIT Corporation is a creative studio that produces various brands and services. Utilizing our expertise in creativity, technology, and production honed in the advertising industry, we develop and offer new brands and services. Notable successes include the parenting shoulder bag "Hugoo," which sold out 400 units in just 10 minutes through crowdfunding, the men's organic skincare brand "BLUE," and "Uchino Ko Maker," which attracted one million users in just 10 days.
View Winner ProfileWinner Client
GRIT Inc
GRIT Corporation is a creative studio that produces a variety of brands and services. Leveraging our expertise in creativity, technology, and production cultivated in the advertising industry, we have developed and offered new brands and services such as Hugoo, a parenting shoulder bag that sold out 400 units in just 10 minutes through crowdfunding, and BLUE, a men's organic skincare brand. We have won numerous design awards both in Japan and internationally.
Read The Inside Story
Discover in-depth story of the Hugoo, a Shoulder Bag with Hip Seat designed by the highly esteemed Yasuhiro Yamamoto, awarded with the very prestigious A' Baby, Kids and Children's Products Design Award. Explore more about the intricate details and the story behind this unique Shoulder Bag with Hip Seat now.
Hugoo Shoulder Bag with Hip SeatResources for Journalists
Press Kit Downloads
Download the comprehensive press kit for Hugoo, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning Hugoo Shoulder Bag with Hip Seat.
Press Releases
Read the official press release announcing Hugoo as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Hugoo Shoulder Bag with Hip Seat's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Hugoo at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Hugoo Shoulder Bag with Hip Seat.
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GRIT Inc
"Hugoo Shoulder Bag with Hip Seat" - Bronze A' Design Award Winner
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