The Drum of Heaven and Earth
The Drum of Heaven and Earth Packaging by Hai Zhu is a winner of the 2024 Iron A' Design Award in Packaging Design.
The Drum of Heaven and Earth is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkThe Drum of Heaven and Earth Packaging
The packaging pays homage to historical figures and artistic works, which cleverly integrates a series of cultural elements with modern design techniques, aiming to evoke love for and thinking of traditional culture. The packaging with rich cultural significance and high emotional value improves emotional connection between consumers and the product, and offers them an enhanced interactive experience when they taste the liquor.
Featured Design
The Drum of Heaven and Earth by Hai Zhu
Core Functionality
Packaging
Accolades
Packaging Design Award Winner in 2024.
Iron Winner
The Drum of Heaven and Earth Packaging
The Drum of Heaven and Earth is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. The Drum of Heaven and Earth is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. The Drum of Heaven and Earth is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Designer
Hai Zhu
Fenggu Muchuang，a creative planning company integrating the service of both “brand strategy” and “packaging research”, is dedicated to forging a “domestic cultural brand” and building a “local city card”. We are committed to seeking brands’ cultural value for enterprises and creating product drivers, thus contributing to larger market penetration of products for enterprises. Ever since our inception in 2014, we have served more than one hundred fast moving consumer goods companies including tobacco, liquor, red wine, tea, food and beverages, among which there are listed companies and nationally renowned brands, as well as many local SMEs and regional specialties. In this connection, We are highly acclaimed for our expertise and fervor and we’ve also won multiple design awards at home and abroad along the way. Our company endeavors to discover and characterize cultural origins, therefore, to enhance our brand value. In this regard, we aim to create more domestic brands, making charm with Chinese characteristics woven into the cultural fabric by cultural recognition and visual techniques.
View Winner ProfileWinner Client
Shanxi Fenyangwang Wine Industry Co., Ltd.
Shanxi Fenyangwang Wine Industry Co., Ltd., founded in 1988, is a joint-stock private enterprise specializing in the production and sale of clean flavor Daqu liquor, with a plant area of more than 260 mu and more than 800 employees. The annual production of high-quality liquor is 10,000 tons, the annual output value is 300 million yuan, and the profits and taxes are 80 million yuan. With the famous name "Fenyang Wang" as the registered trademark of the Middle Tang Dynasty, Fenyang King Wine follows the traditional brewing process of the King Guo Ziyi's palace, using sorghum, barley, peas and other raw materials, ground tank fermentation, slow fire distillation, pottery tank storage, to ensure the quality of the original wine.
Read The Inside Story
Discover in-depth story of the The Drum of Heaven and Earth, a Packaging designed by the highly esteemed Hai Zhu, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Packaging now.
The Drum of Heaven and Earth PackagingResources for Journalists
Press Kit Downloads
Download the comprehensive press kit for The Drum of Heaven and Earth, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning The Drum of Heaven and Earth Packaging.
Press Releases
Read the official press release announcing The Drum of Heaven and Earth as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the The Drum of Heaven and Earth Packaging's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to The Drum of Heaven and Earth at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning The Drum of Heaven and Earth Packaging.
Elevate Your Packaging Brand with the A' Design Award
Gain Global Recognition, Boost Credibility, and Attract New Customers and Media to Your Packaging Design
- Showcase your best packaging design work to a global audience
- Gain credibility and trust with prestigious awards
- Benefit from extensive media coverage and exposure
- Attract new customers and partners
- Receive expert feedback and evaluation
Shanxi Fenyangwang Wine Industry Co., Ltd.
"The Drum of Heaven and Earth Packaging" - Iron A' Design Award Winner
Discover Now
Join A' Design Award
Feel Good with A' Design Award : It's completely FREE to sign up for an account, Without any obligations to upload a design or nominate a work. Uploading your work is FREE, and you keep your copyrights. Getting a Preliminary Score is FREE and confidential, with no obligations to nominate. If you decide to nominate, there's a one-time fee to have your work voted by grand jury panel. If you win, there are no contractually obliged "winner fees". The comprehensive A' Design Prize is provided FREE to winners!
Sign-Up for Free Now Discover A' Design PrizePreliminary Deadline Ends in:
Don't miss the opportunity to get a FREE Preliminary Score for your design!
Get Your Free Preliminary Score NowRegister now to receive:
- Indicative and free preliminary scores
- Additional jury feedback and suggestions
- Opportunity to improve your presentation
The registration process is simple:
- Create a free account
- Upload your design for free
- Receive your Preliminary Score within a few days